Kunnpa.com: Blog Kunnpa.com: Blog https://www.kunnpa.com/blog/ Copyright by Kunnpa.com en Kunnpa.com Mon, 03 Oct 2022 14:07:38 -0400 We Need to Talk About Instagram for Your Business. It's a Game-Changer Instagram has become a force to be reckoned with. Millions of people all over the world turn to it every day to either be entertained or switch their brand loyalty.

As of 2022, Instagram boasts an impressive 1.4 billion people.

In this post, I will go over 3 fire sure ways to convert more people over to your business through Instagram.

1-Question your current customers

Polls, quizzes, and every other form of data gathering technique have been useful in many areas of business development, this does not change with Instagram.

A surefire way to do this is to ask your current mailing list if they are on Instagram.

You can include a survey link with your next outgoing email campaign. In this your survey ask some of the following questions:

Are you currently on Instagram?

What channels normally attract your attention?

with this question, make sure to offer some options as far as Instagram channels. Pay attention to your client demographic for this.

If you sell lawnmowers, for example, offer a couple of Instagram channel options for this. Also, offer the infamous "other" options so they can fill in the info themselves.

2 good options for surveying your customers can be Typeform or SurveyMonkey.

2-Run comparison calculations between the audience you want to reach and Instagram's audience

For this one, it's good to dive a little deeper and look at things like age, geographical location, income, etc.

When looking at the above stats, the goal is to figure out if Instagram is worth the time invested on your end when compared to other social media platforms.

What I mean is this, if your target audience consisting of 50-65-year-olds based out of Florida does not go on Instagram, it will be a waste of time and advertising effort for you to stay on Instagram.

A great place to compare statistics we recently found is Primostats.com

Once you determine that Instagram is in fact where you want to expand to, go to the next step.

3-Take a look at your competition

Yep, that's right. Where does your competition spend their social ad money?

Your competitor's customers can definitely become your customers. How do you check what your competitors are doing?

1-Search for a competitor in Google.

2-Go on their website

3-Search for their social media links(normally found on their homepage)

4-If Instagram is part of the button list above, click on it, then go on Instagram and see how many subscribers they have.

5-Repeat the above steps for at least 10 of your competitors.

To really get a grasp of the above numbers, try and check 100 of your competitors and their Instagram subscribers. An easy way to do this is by hiring someone from upwork.com.

You can pay someone at Upwork as little as 4 bucks an hour to scour the internet, and fill out a google excel sheet with the premade criteria to search for on each website.

Final thoughts

As with everything worthwhile, taking on Instagram advertising will take time and effort.

The above strategies will help only if actually done. Till next time!

About the Author

Pablo Espinal is a father, online marketer, and web designer based out of the Brooklyn NY area.
You can see more of what he does here: https://saaiconsulting.com/
Uncategorized https://www.kunnpa.com/blog/we-need-to-talk-about-instagram-for-your-business-its-a-game-changer/ https://www.kunnpa.com/blog/we-need-to-talk-about-instagram-for-your-business-its-a-game-changer/ Editor Thu, 24 Mar 2022 23:43:56 -0400
The Top 10 Most Lucrative Writing Niches for Freelancers What should I write?

That’s one of the first questions all writers must ask themselves, and if you’re a freelancer, choosing a niche is especially important for your journey as a writer. Although you might think that having a lot of niches available might be a good thing, it often leads to decision paralysis instead.

Instead of picking and choosing niches for years until you find the perfect fit, it’s much better to simply look through profitable niches, pick one that appeals to you, and start working in it immediately.

In this article, we’ll go over the 10 most profitable freelance writing niches.

What Makes a Niche Profitable?

It’s well-known popular wisdom that you’ll get more money as a writer by specializing in a singular niche or industry than you would covering a broad, unspecified range of topics. This is because clients are much more likely to pay someone who knows what they’re doing to work for them than someone who is learning about the topic for the first time.

Now, profitable niches aren’t constant, as formerly massively profitable industries can go down the gutter rather quickly, as we’ve seen with the COVID-19 pandemic.

With that being said, there are a few factors that determine how profitable a niche will be:

  • Competition: The more freelancers want to work in a niche, the less it will pay. This is the biggest reason that the “gaming” niche generally pays pennies, if at all.
  • Revenue: The more money your pieces can bring to the company, the more they’ll pay you.
  • Demand: New and trending niches usually have a lot more client demand than there are freelance writing in it.

Ideally, you’ll be looking for a niche in a profitable industry that has few other writers in it, but a lot of client demand for content. Marketing yourself as a content matter expert makes landing writing jobs that much easier. 

1. Ebooks

Ebooks are marketing tools used by a variety of businesses. They are both great for generating new leads and customers, as well as making the company appear as if they are experts in the area.

Ebooks will usually get published on Amazon under a variety of file formats and be around 10-50 pages long. They are much like a long blog post. In them, you’ll want to show the reader as much useful information that you can through how-tos, tutorials, topic overviews, and the like.

Now, the amount you’ll earn from a single ebook can vary quite a bit, ranging from the low $500s to $5,000 and up.

If you’re good at writing long-form content and don’t want to limit yourself to just one topic of writing, ebooks might be just the niche for you.

2. Case Studies

Case studies will give the company a lot of revenue because they’re one of the best pieces of writing to drive sales. There are very few writers that choose case studies as their niche despite how profitable they are due to the steep learning curve involved.

On the other hand, if you did well in your science classes at school, or you don’t mind learning a new skill, case study writing can be extremely lucrative.

The standard format for a case study is as follows:

  • A description of the customer’s issue
  • An explanation of the company-provided solution
  • A display of excellent results achieved through the solution
  • A conclusion guiding the reader to make a purchase

3. Email Writing

Although email writing might sound extremely simple at first, it’s actually quite difficult to pull off well. However, successful email writers can earn extremely lucrative sums.

With that being said, you’ll need to have some experience in copywriting or at least a solid grasp of common practices. The difficulty in email writing comes mostly from the fact that you’ve got to engage the recipient before you give them a sales pitch.

Although some might think email marketing to be dead, Hubspot conducted a study showing that email brings in $38 for every $1 spent on it.

This means that most of your clients will pay very well; however, your writing will need to constantly perform and boost their sales.

4. Video Scripts

Videos have become a staple of business-to-customer communication these days. Although we might envy some popular YouTube stars for how much they earn, their scriptwriters are nothing to scoff at either.

YouTube has become one of the most used search engines out there, and there’s always a need for more content. This niche has a lot of variance in terms of income. If you’re working for a 20-year-old YouTuber just starting out, you can’t expect much. However, if you’re working for a multinational company to write scripts for their promotional videos, you’ll be earning quite a bit more.

5. Ghostwriting

Ghostwriting is a form of writing where you don’t get a byline or any kind of name recognition for your piece.

Ghostwriting is extremely common for Amazon-published books, whether they’re self-published books made by individuals or large publishing houses. Regardless of whether you work for a company or an individual, you’ll want to make sure that you’re getting the most out of every piece.

As books tend to be rather long and require a ton of research to write well, in tandem with the fact you won’t get name recognition for it, you can up your rates significantly. In fact, it’s not uncommon for writers to start off their ghostwriting careers charging up to $10,000 per book.

6. Sales, Ads & Landing Pages

If you’re really good at writing sales copy that sells your clients’ products, this niche might be ideal for you.

Writing highly converting advertisements pays big bucks — and there are so many types of ads that companies will employ you to write. Video banner ads, Google ads, social media campaigns, pop-up ads ... the list is endless.

However, writing a sales page will require that you have amazing copywriting abilities, as well as the right sensibilities to write them in a manner that actually sells the product. 

Because these skills are so rare, you’ll easily be able to pull rates between $750 and $3,000 for any landing page you write. And firms are always on the lookout for great landing page writers, as a good landing page can easily skyrocket their sales numbers.

7. Finance

We’re switching away from content types and going into topics now. If you’d like your niche to be a wide area of topics, look through the six above. On the other hand, if you’d like to specialize and become a trusted expert in a single topic, you’re in the right spot.

The first of these niches is finance. It’s no surprise that being able to write well about earning money can earn you money.

This niche requires good attention to detail and impeccable grammar. Although readers will appreciate you bringing some life into these topics, try not to add too much fluff, or they might turn away from it.

8. Cryptocurrency

This is one of those areas that is trending and has a lot of demand, but there are not a lot of writers to cover the demand.

Cryptocurrency and blockchain is a niche that will require you to have a lot of technical knowledge in the area, and you’ll need to learn all of the terms commonly used in the industry. If you don’t mind that, you’ll soon find that the rates are excellent, even for beginners in the industry.

It’s one of the most profitable niches you can jump into. If you’re interested in crypto or blockchain and are able to explain topics in the area in an intuitive manner, then this niche might be ideal for you.

9. CBD/Alternative Health

With legislations worldwide being more and more CBD-friendly, it’s becoming a hot topic not only for politicians but also for businesses looking to profit off of the trend.

If you’re knowledgeable on the topic of CBD and its products, then pitching to CBD shops, dispensaries, or CBD-related blogs is a great idea. The industry is always on the lookout for new writers, as there are few writers in the industry compared to the demand.

Other alternative health topics are also quite popular. So if you’re well-versed in alternative medicine, you could give that a try as well.

10. Real Estate

As you can see, most industries that make a lot of money will pay a lot of money. And real estate makes a lot of money for those who are successful in it. Because of this, the niche offers great rates, although it can be a bit difficult to get into.

Another perk of real estate writing is that it can be quite easy to become an expert locally. Rather than having to compete with freelancers across the world, you can write about local house buying guides or legislations and only compete with writers close to you.

Closing Words

Although the profitability of a niche is extremely important (we all need money for food), it’s important not to forget that your niche should be something you enjoy writing about. After all, it’s extremely easy to get burnt out as a freelance writer, and it’ll come much quicker if you’re writing about things you don’t care about.

You will find that when you are writing about something that interests you, the quality of your work will be higher. This will open up the door for you in more ways than one. 

When you’re selecting a niche, just take a deep breath and pick the one that appeals to you the most, as long as it’s profitable. If it isn’t, repeat this process until it is.

Uncategorized https://www.kunnpa.com/blog/the-top-10-most-lucrative-writing-niches-for-freelancers/ https://www.kunnpa.com/blog/the-top-10-most-lucrative-writing-niches-for-freelancers/ Editor Thu, 17 Jun 2021 11:58:11 -0400
5 Advanced Product Quality Planning Methods for Auto Parts to Increase Customer Satisfaction If you are looking for an edge in today's competitive market, then product quality planning is a great way to achieve it. Numerous methods can be used to increase customer satisfaction with the products that come off your factory floor. In this article, we will review five advanced methods of product quality planning which have been proven to work well.

It's difficult to be successful in today's competitive market without ensuring your products are of the highest quality. Advanced product quality planning (APQP) can help you identify and reduce risks associated with designing, producing, and sourcing your goods — giving you an edge over your competitors.

To achieve success, there are several methods of product quality planning that should be utilized any time you’re ready to manufacture a part. These strategies will work for any industry and part being produced. Let’s take a look at five of the best APQP strategies below.


Conducting comprehensive risk assessment by evaluating potential hazards before production begins is critical to ensuring the functionality and quality of the product. Developing a detailed plan to reduce risk is also important.

While it’s difficult to eliminate all risks associated with manufacturing, you can — and should — plan to eliminate as much as possible. Know your company's tolerance levels for potential outcomes and adjust accordingly. There will always be a percentage of your manufactured product that ends up damaged, defective, and unsellable. However, putting plans in place to reduce the margin of error before production will go a long way.

Creating an error-proof design and eliminating all errors before production starts will speed up the process, save time, and reduce expenses during production. You’ll end up catching issues that could have made it through production and created a terrible customer experience.

Risk assessment should also involve analyzing your manufacturing partners. Partnering with suppliers that provide high-quality goods at competitive prices is critical. The quality of items is one of the first things customers notice, whether they’re inspecting a steering wheel or detecting how quietly a vehicle rides. Quality production partnerships are key to manufacturing excellent parts while still maintaining project deadlines.


Ensure that all steps in the production process are monitored and checked for quality. Create a plan to monitor suppliers, subcontractors, and their work on an ongoing basis to ensure compliance with company standards.

Set up checkpoints throughout the manufacturing process where defective parts or materials can be identified early enough for corrective measures, such as reworking of material or redesigning of part design before defects reach customers. This is known as "zero defect" planning (ZDP) and it should be utilized in every manufacturing warehouse.

Eliminate defects including those related to poor fit and finish, improper performance specifications, inadequate corrosion protection, inadequate adhesion between basecoat/clearcoat layers, and other quality issues. These issues should always be resolved at the source and should never end up being called out by a dissatisfied customer.


Analyze the process to identify potential points of failure and possible areas for improvement such as reducing weight, increasing production speed, or decreasing material consumption. Analyzing your products as you go along ensures an early discovery and enables you to enact changes into your design before the entire production run has made it out the door.

Analyzing weight, production speed, material consumption, and other quality points can lead to overall decreased production costs in addition to a better end product. The better the product, the higher customer satisfaction ratings you’ll achieve, and that translates into larger sales volume and profits.


Use automation solutions, such as robots and automated operators or CNC machined parts, where it makes sense and with an eye toward cost. Replace repetitive manual tasks that require an exorbitant amount of labor with automated solutions like machine learning services to save on labor costs and reduce production time.

Think critically about your automation solutions and choose only those that significantly reduce labor and production time while providing enough value to make the purchase monetarily worth it.

Typical quality control issues that can be reduced or eliminated with automation include noticeable defects, dimensions outside of tolerance limits, missing components, cleanliness of products, damaged parts, and imprecise products.


The more you know about how customers will use or react to a new design before it is introduced on the market, the less risk there is for unforeseen defects that might affect customer satisfaction with your company's products. Early-stage design tests can be produced using 3D printing to quickly adjust to consumer suggestions and feedback on-demand for further testing.

Where possible, market testing for performance and customer experience is key to understanding how parts will function. In the course of production, adjustments will need to be made so the product meets consumers' expectations. Market testing during production will ensure the quality is adjusted to meet the expectation of consumers all along the way.

Any time a new design or feature is introduced, testing should be conducted to analyze customer experience with the product. With testing and customer feedback, changes can be made before mass production of the part occurs, eliminating the issue of sub-standard quality in comparison with customer expectations.


Customer value management is more important than ever before, as customers are expecting better quality and faster production from suppliers. This is a trend that will continue as customers demand higher standards across all industries. To meet these expectations for automotive parts, advanced product quality planning is key to reducing defects and increasing customer satisfaction while still achieving cost savings and remaining at the top of the industry.

About the Author:

Christine Evans is the Director of Product Marketing & Content Strategy at Fictiv, an on-demand manufacturing company. Over the past six years, Christine has grown Fictiv’s popular Hardware Guide and Digital Manufacturing Resource Center, with over 2,000 teardowns, DFM guides, and mechanical design articles to help democratize access to manufacturing and hardware design knowledge.

Uncategorized https://www.kunnpa.com/blog/5-advanced-product-quality-planning-methods-for-auto-parts-to-increase-customer-satisfaction/ https://www.kunnpa.com/blog/5-advanced-product-quality-planning-methods-for-auto-parts-to-increase-customer-satisfaction/ Editor Wed, 16 Jun 2021 11:56:32 -0400
How to Start a Chocolate Business From Your Home The most recent studies show that the annual worldwide consumption of chocolates is at least 7.3 million metric tons.

This means that there are plenty of chocolate lovers worldwide, a market that you can tap into if you have always wanted to get into the food business.

Creating and selling handmade chocolate products is a great business you can start on the side if you love sweets and are looking for an additional income stream. With more and more consumers developing a more finicky taste, your chances of distinguishing yourself from the competition and finding success in this market will be higher.

But how do you go about setting up a home-based chocolate business and finding success in this niche? Here are the best steps and tips for breaking into this niche:

1.    Learn about chocolates.

If you want to start a chocolate business from home, it’s not enough that you love eating it. You have to know everything you can about your main product.

Aside from engaging in self-study, consider taking up a formal program. If you’re in Dubai, there are different ICCA chocolate-making classes you can take.

With customized chocolates a lucrative niche to break into, you will do well to take up an artisanal chocolate making course. Under this program, you will know the ins and outs of producing handmade cocoa confections.

From molding, filling, and printing to coloring, flavoring, and tempering chocolates, you will be trained to do them all correctly under the right culinary course.

2.    Conduct a market research.

Another essential step to make when starting a home-based chocolate business is knowing what’s already in the local market.

Find out which companies or individuals are already selling chocolates and the exact products they offer. Visit their online or physical stores to determine what they stock and what their most popular items are.

After you have a clear picture of the competition, think about what type of homemade chocolates you want to produce and sell.

One option you can consider is combining popular and best selling treats and your artisanal creations to have a versatile product line that appeals to more consumers. Your unique recipes will also help you stand out from the competition even if you are new in the market.

3.    Understand the legal requirements of starting a chocolate business.

Even if you are working from your home, you still need to make sure you are operating your business legally.

Find out what permits and licenses you need to run a chocolate business. These may include a business and seller’s license. You may also be required to have food safety certification, which means taking a class on safe preparation, storage, and handling of products.

Be prepared for regular health inspections as well. This means organizing and maintaining a kitchen that is similar to a commercial one.

Lastly, read about what insurance you may need and food labeling laws that apply to your homemade products.

4.    Decide on your product line.

Another crucial step you have to take when starting a home-based chocolate business is finalizing your product line.

Write down your chocolate creations by variety and flavor. Your chances of success can also go up if you choose or include a specialty niche like organic, sugar-free, or fair-trade chocolate.

Additionally, with artisan chocolates a popular product, consider offering a novel array of confections with unusual ingredients like currants, popcorn, or bacon. Work on creating recipes that have a fresh, unique spin has a broad appeal.

Another option you can add to your product line is offering customized chocolates for special occasions, such as weddings, birthdays, anniversaries, and graduation parties. Consumers are willing to spend a little more if it means they will get something extra special and memorable for an important event.

However, when creating your product line, start with something that you can work with. Make sure you don’t overextend yourself and that you can deliver excellent products without experiencing substantial financial loss.

5.    Acquire your equipment, tools, and packaging supplies.

Ensure you have all the items you need to produce and package your chocolate treats.

Choose the type and number of equipment that will fit the scale of your operation. If you want to focus on volume production, invest in commercial chocolate-making machines.

If you don’t have a large budget for your equipment, upgrade the ones you will frequently use now and buy the rest when your production needs increase.

Additionally, start thinking about how you want to package your products. Off-the-shelf candy boxes and plastic containers are excellent options.

However, you won’t go wrong with investing in customized packaging, especially if your product line consists mainly of artisanal chocolates.

6.    Go through a dry run.

After deciding on your product line, create your cocoa-based masterpieces.

Have your family and friends try your test batches and ask them for their honest opinions. Hand out your samples to some local businesses, such as day spas, beauty salons, and small cafes or diners, and collect feedback from the people who tasted your products.

Use the feedback you collected to tweak and improve your products to have a higher chance of getting more sales.

You can also explore new product and flavor combinations with trusted family and friends, especially if you want to try creating chocolates based on the latest food trends.

7.    Market and sell your products.

Once you have finalized your recipes and packaging, start marketing and selling your merchandise.

Create pages or accounts on social media sites to market your products. When promoting your products, focus on highlighting the visual appeal of your chocolates. Aside from photos, use videos to showcase the artistry and delightfulness of your confections.

Don’t forget to use your social media accounts to engage with customers and sell your merchandise.

Additionally, consider creating a website or an account on an e-commerce platform, such as Shopify or BigCommerce, to have a more formal digital storefront.

Finally, go back to the establishments where you handed out your samples. Find out if you can work out a deal with them to sell your products.

Creativity, consistency, and hard work are crucial in finding success in the chocolate business. Follow these steps and you can carve (and mold) your niche in the fun and lucrative world of chocolate-making.

Uncategorized https://www.kunnpa.com/blog/how-to-start-a-chocolate-business-from-your-home/ https://www.kunnpa.com/blog/how-to-start-a-chocolate-business-from-your-home/ Editor Tue, 02 Mar 2021 02:47:28 -0500
Five Characteristics of Profitable CFD Traders When the person will be able to know about the trading field properly, it will be easy to make money. To become consistently profitable people should try to be aware of every movement of the market. Without gaining proper experience, it is not possible to do better. In the beginning level, it is necessary to make a strong foundation. When investors will learn to handle the circumstances, it will be possible to gain success. Lets’ know about the characteristics of profitable traders.

Capital Availability

In Forex market, it is possible to start trading with low capital. Here, the person can trade more if he borrows the leverage. But, people should not try to take excessive leverage as there is a high probability of facing loss. When you will keep the large capital, you will be able to trade more and you do not need to count the extra cost. Leverage is one kind of debt. So, CFD investors should not try to take excessive leverage. Professionals in Singapore take leverage depending on the capital. It is necessary to increase the account balance if you want to go in the long run. But, people should try to secure the capital so that they can be able to do trade systematically.


To become established in the trading field, people should gather experience. So, if you do not invest time, it is not possible to become successful. When the person will be able to become familiar with the situation of the market, he will know how to gather the experience. So, at the beginning level, people cannot be able to make money. Investors should practice properly to gather ideas about the market. Fresher should open the demo account to practice properly. When the person will be able to improve himself, it will be easy to make large profits. To know more about the CFD market, visit this link https://www.home.saxo/en-sg/products/cfds. Read more about the CFD trading environment and this will definitely enhance your skills. And try to learn things by using demo accounts so that you don’t have to lose any real money.

Focus on the Market

Sometimes, investors do other activities in the trading hour. If you cannot be able to give proper concentration in the trading field, you will not aware of the market movement. People should keep focusing on the price movements of the currency pair. It is necessary to become up to date with the market. When the trader will know the important news about the political and financial conditions of the market, it is possible to make a logical decision. Impractical steps can create huge problems for investors.

Keep Patience

Keeping patience is necessary for gaining success. When the person will be able to keep the patience, it will help him to get the benefits. Investors should try to do a good trade as it will help to do a better performance. If the investors will not be able to identify the entry and exit points properly, it will not possible to become profitable. By keeping patience, traders will be able to grab the good options which will help to make more money. So, the investors should maintain the discipline level to increase the patience level.


If you can show the courage for taking on the big challenges, you will be able to make more money. When people will feel fear to show the courage for making money, it is not possible to get good returns. The investors will be able to show courage when they will be prepared enough. So, you should take good preparation and think practically. Showing courage does not mean that you will make any illogical decision. Depending on the situation, people should know how to deal with the situation and get advantages.

These five criteria will help the investor to become profitable. This will happen within a few days. People should invest time and work properly so that they can be able to reach the target.

Uncategorized https://www.kunnpa.com/blog/five-characteristics-of-profitable-cfd-traders/ https://www.kunnpa.com/blog/five-characteristics-of-profitable-cfd-traders/ Editor Sun, 21 Feb 2021 01:40:00 -0500
How to Successfully Market Your Business Marketing your business is one thing, but successfully marketing it is another.

Advertising your business to the entire world is a great place to start. But if you’ve kept your startup costs low, saving money in areas like using a free company formation tool, the money you’ve put aside for marketing could be wasted if it does not turn into worthwhile traffic.

Thankfully there are different ways to market your business that will prove successful. Here are just a few of them:

1.   Make an elevator pitch

Wherever you are: Market your business.

Whether you’re in a line at the grocery store, at a networking event, or attending a social event, know what your business does and how to sell it.

You never know who might know somebody looking for the exact product or service your business is offering, and a compelling elevator pitch could result in you cementing a new customer!

Research conducted by Microsoft revealed that the average attention span of an adult is between 6-8 seconds. Hone your pitch so that your listener is hooked in the first 5.

2.   Use your community

When it comes to marketing, there are local marketing strategies that will cost you very little and reward you with a lot.

Close knit communities will always want to sponsor a local business, so be proactive in making connections in your community.

Look into community fundraising efforts like sponsoring a charity event, or print marketing collateral like leaflets and flyers and post them on community message boards.

Think about your target demographic too and consider where they spend their time, then place an advertisement for your business in that spot. For example, a digital marketing agency could post a flyer in a community computer lounge.

3.   Collaborate

Think about your business and reach out to non-competitors whose products or services your goods or services complement.

For example, a hairdresser could collaborate with a brand new beauty parlour.

Cross-promote on your marketing collateral like flyers and promotion materials, but also run promotional campaigns online on your social media and website. Both businesses will be reaching double the potential consumer market, so there’s a lot of room for new business and great promotion at hardly any of the cost.

4.   Network

Networking is a powerful marketing tool because you can begin to build face to face relationships with potential customers, investors, and partners.

Whilst networking may involve going to events and socialising after a long day, the rewards will be worth it. You could meet people whose ideas could boost your small business and with whom you could create fulfilling partnerships with.

Make sure to hone your elevator pitch before these events, as it’s the best place to try it out.

5.   Get Social Proof

Customer reviews and testimonials are one of the most powerful marketing materials a business can possess.

They build trust, show that your business is genuine and good at what it does, and best of all - they’re free.

With research showing that 84% of people trust online reviews as much as they do friends, don’t be shy about asking customers to leave them.

Reviews can appear on your website, on your social media, and even into your promotional materials.

6.   Offer discounts

An incredible 93% of U.S shoppers cite discounts as important when deciding whether or not to purchase from a brand.

That’s an astounding figure, and it’s true. Discounts are an incredibly successful way to drive new business into your store.

People love receiving something, so offer discounts for things like signing up to a mailing list, or taking part in a contest or giveaway.

Discounts that are built over time in a loyalty programme can also encourage repeat customers and return visits, so implement these wherever possible if your bottom line can afford to.

These six effective, inexpensive and successful marketing strategies will help you engage new customers, drive more traffic and ultimately promote your business at very little cost. All marketing is effective as long as it is strategized to reflect the goals and aims of the business, so keep this in mind when you begin to advertise your business to the world.

Uncategorized https://www.kunnpa.com/blog/how-to-successfully-market-your-business/ https://www.kunnpa.com/blog/how-to-successfully-market-your-business/ Editor Fri, 18 Dec 2020 23:59:28 -0500
The Recipe for Career Success: 5 Key Ingredients You Need Failure and success may just be words, but they are two of the most used ones when discussing people’s careers. Although success means different things for various people, career success for individuals remains as that one thing that people will work hard for.

Success isn’t something that just falls on your lap – it’s what most people run towards at the end of the road. Understanding this means knowing that you need some things to be able to reach one goal after the other and, ultimately, consider yourself truly triumphant.

Although there are plenty of things that could boost your chance of success, there are five key ingredients that you absolutely need, namely:

1.   Passion

Before you can even imagine succeeding in any industry, you must first decide what particular niche you’re going to work in according to your interests and passion.

For some people, finding something they’re passionate about is pretty easy because of their understanding of their natural attributes. However, there are still some people who don’t have any idea what career will bring out the best in them.

This is where the statement “Choose a career you love” comes to mind. Although simple, this sentence is easier to understand when broken down into two keywords: choose and love.

“Choose” is an intentional and proactive word that reflects your decision and ownership in finding a job you’re passionate about. “Love” relays the intensity of appreciation, yearning, and commitment to a particular trade or craft.

2.   Vast Network

To successfully steer yourself towards success, you need to learn the ABCs of networking. ABC stands for “Always Be Closing” in sales, but in networking, it means “Always Be Connecting.”

For most people, building a vast network is an activity commonly done as their current role comes to an end or when it’s time to leave a particular activity. But this shouldn’t be the case.

Based on research, each person you add to your network contributes a whopping 150 close contacts in your network tree. This means even just one contact every week means you get to add 7,800 annually. From there, you will experience a cascade of connections and open up tons of opportunities for your career progress.

If you’re still learning the ropes in terms of how to enrich your network, here are a couple of tips you can try:

Stay active on LinkedIn and other social networks

Set aside one hour every week to update your LinkedIn and other social networks related to your chosen industry. Connect with previous colleagues, former bosses, and people with similar interests. If you can, try to add personal messages rather than just sending generic connection requests without any premise.

Stay true

When networking, you have to be genuine in communicating with the people you’re connecting with. Don’t just connect with them just for the sake of networking. Instead, learn more about them, their work, their industry, and their issues.

Meet face-to-face

Whenever possible, organise a face-to-face meet-and-greet rather than sending an email as seeing people personally helps establish a stronger bond and engrave a deeper impression. It is also great for personalising the entire experience.

3.   Determination

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.”

These powerful words from NFL legend Vince Lombardi reflect the importance of willpower and determination in a person’s success.

When you’re determined, you own your personal freedom of choice and power to make things happen. It is your inner strength that pushes you towards achieving your goals with ease without sacrificing your personal beliefs.

4.   Consistency

Although essential, this ingredient of success is often overlooked. Nonetheless, consistency is and will always be vital in reaching your goals.

Consistency means doing things repetitively and with the same amount of effort during a given time. To understand this better, take a look at this simple analogy:

You sow two seeds, each placed in its own pot. Both pots are the same, and both are kept close together so they can receive the same amount of sunlight and atmosphere. The only difference is that you water the first pot regularly, while you only water the second pot as you please.

Between the two seeds, which one will flourish? If you answered the first one, then you’re correct.

This illustrates how effective consistency is when it comes to working towards your goals. The seeds represent your thoughts, the environment is your drive to become successful, and how frequently they are watered is your consistency in working towards your goal.

Giving time and staying consistent with your thoughts and making a plan (more on this later) is much like planting seeds in soil and providing them with proper care to grow into a plant. If you water it consistently, you get a healthy and thriving seedling. If not, you get nothing at all.

5.   Careful Planning

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” This statement communicates the importance of planning in success.

Setting yourself up is one thing, but not setting up anything at all basically ensures your failure.

Although luck may allow you a few good rolls of the dice, the success rate remains low because you’re not in control. When you allow fate to decide where it’ll take you, you’ll eventually end up unsure about whether where you’re headed is a place you even want to be in at all.

This is where careful planning comes in.

Planning is another vital ingredient in the recipe for success as it brings all the other ingredients together to work towards the same end-product. It utilises time, energy, and resources efficiently and makes them work in a single direction, with your success waiting at the end of the road.

Your Success on a Silver Platter

In many things, having a recipe to follow allows people to get the desired output on their first attempt. The same is true for career success.

Take note of the key ingredients necessary in the recipe for success, and make sure that you bring them together in a manner that will suit you best. Only then can you enjoy your success on a silver platter.


Leila Rezaiguia is the Co-Founder and Managing Partner at Kompass Consultancy, an innovative global talent management consultancy headquartered in Dubai and with offices in Abu Dhabi and Sydney, that specialises in enabling individuals, organisations and educational institutions to achieve performance excellence and career success. Leila is a multi-lingual (English, Arabic and French) PCC Coach, Mentor Coach, Trainer, Facilitator and Business Mentor who is passionate about coaching, women in leadership, talent management and organisational development.

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What Exactly Is KYB (Know Your Business)?

KYB (know your business) is a process that is quite similar to KYC (know your customer), which is far better known among people. The real difference between the two is the fact that KYB is focused on identifying suppliers and companies. KYC is all about customers and consumers.

Understanding Know Your Business

You can easily learn more about KYB on the internet, on websites like https://sumsub.com/kyb-solution/. However, the basics are the same as KYC. The big difference stands in the user that is identified. With KYC, we look at users or clients that register with a company. With know your business, you need to identify the person that is a legal business representative.

Most B2B companies have to carry out true due diligence in order to identify what business they work with. This is done with the purpose of fighting tax crimes and money laundering. Also, B2B firms need to make sure that they securely work with other companies.

We should also highlight the fact that in some industries, like the financial industry, using KYB procedures is mandatory and there are laws for it. As an example, the companies that offer professional services or that deal with freelancers or SMEs have to establish strict KYB procedures in order to identify all legal compliance requirements.

Similarly with the KYC process, KYB digital solutions will help eliminate business bureaucracy, develop control methods, and reduce business costs. On the whole, these are mandatory implementations that even small businesses have to make to stay safe in the B2B world.

Business Know Your Customer

Business know your customer (BKYC) is quite recent in the financial world. There is a huge demand for such solutions because all around the world there are countless regulations that led to a forced implementation.

Digitalization highly affected the world, together with delocalization. Companies that offer B2B services have to establish proper KYB procedures. They have to reduce processing times, costs, administrative procedures, and make complex processes much simpler. As a result, relations with B2B clients are automatically improved. Internal compliance policies are developed.

Do You Need KYB?

Fortunately for some small businesses, know your business is not required by law. However, whenever you deal with other businesses, it is very important that you know exactly who you talk to. This will make it safer to operate.

If you operate in the financial sector or in other industries that require the implementation of KYB, you do not really have a choice. However, even if your small business is active in other industries, it might still benefit from such procedures.

On the whole, know your business is something that you absolutely need to at least consider. You can choose out of different service providers on the market. Just make sure you work with someone that is as experienced as possible. You do not want to end up with problems because of making an incorrect choice. Read reviews and talk with other businesses that have been implementing KYB in the past. This will give you all the information you need to make smart choices.

Uncategorized https://www.kunnpa.com/blog/what-exactly-is-kyb-know-your-business/ https://www.kunnpa.com/blog/what-exactly-is-kyb-know-your-business/ Editor Wed, 21 Oct 2020 04:11:59 -0400
8 Tips For Hiring The Best Staff Member

When building a business, it is vital to surround yourself with the right people. In fact, key people in your organization can make or break your business. Hiring and screening people is a tough process and one that must be done with care, forethought, and vision for the future. The wrong people hired and placed into the wrong positions can cost you valuable time, money, and resources as you seek to correct their mistakes and strengthen areas of weakness that they bring to your organization. 

Conversely, hiring the right employee pays for itself in dividends. A valuable employee adds something to your work climate, bringing in a positive attitude, a good work ethic, and an investment in the future you are building together. They know that the smallest successes compound themselves as no action is too small to make a significant difference in the health and success of your organization. 

So how can you make sure that you are hiring the right employees for your business? Sifting through those piles of resumes and making callbacks might bring you some luck, but there are more definitive steps that you can take to ensure that you match your job duties with people that are seeking to fulfill those duties with integrity. Here are some steps that you can take to make sure you are finding those "gems": 

1. Define the job role that you are hiring for

Knowing what a particular job entails in your organization---its duties, responsibilities, and expectations---will help you to accurately assess whether a candidate is qualified for the position or not. You will not only be able to assess an applicant's skills more efficiently, but you will be able to communicate better with employment agencies and recruit the type of person that you truly want to fill that role in your organization. 

2. Plan your recruiting strategy

Make sure that everyone who is currently in your organization is on the same page when it comes to recruiting new talent. Set up planning meetings, conduct interviews in small groups, and have discussions about who would best fit the roles you are trying to fill. 

3. Use a hiring checklist

The checklists you use will allow you to build an efficient hiring system. A checklist will enable you to keep your hiring process on track and execute job fulfillment from beginning to end. 

4. Recruit the right candidates

You can develop relationships with would-be candidates long before the hiring process even begins. Define what the ideal candidate would look like, and then make a list of the qualities you want that employee to embody in order to shape your recruiting process. Whether you are looking for one employee or an entire pool of talent, knowing what to look for will ensure that you can spot the right employee. 

5. Review credentials and applications thoroughly

Reviewing resumes, cover letters, and letters of reference is hard work. One way to ensure that you find the right people lies in the creation of a comprehensive job description. Make a list of the most desired characteristics you need in that employee, and look for clues in job applications that the people applying have given you. Hiring people who possess your desired characteristics, and you will be adding to your organization in a productive way. 

6. Prescreen your candidates

You don't have a lot of time to waste on nonproductive communication and interview formalities; it's time to cut down your candidate list and choose from the best. The prescreening process will save you both time and money while finding the right people for your organization. When prescreening, ask candidates about their expectations for fulfilling your job role as well as salary, benefits, and other logistics. The more you can get out of the way before the actual interview, the more efficiently you can weed through undesirable candidates and find the right matches for your organization. 

7. Ask the right questions

A job interview is a very important factor in the hiring process. It is a key tool in helping you and your valued employees find the next great hire. Asking the right questions will magnify the power of the job interview and both employer and potential employee to determine if the two of you are an appropriate fit. 

8. Check backgrounds and references

A critical step in finding the right employee is the performance of a background check. You need to verify whether a potential employee has the necessary qualifications, skills, and associations to become a valued member of your community. Background checks must include legal check, criminal history, professional and work references, and degrees earned. In addition, letters of reference must be validated as a demonstration of integrity and trustworthiness by a potential employee. Moving forward with an individual in your organization should feel like a burden lifted, not a burden taken on. The right person will check out in every single way. 

Hiring the right people is critical to the longevity and success of your business. With trustworthy employees at your side, you share the burden of responsibility as you create a vision for the future that excites you all to move forward together. Best of luck to you in all of your business endeavors!

Uncategorized https://www.kunnpa.com/blog/8-tips-for-hiring-the-best-staff-member/ https://www.kunnpa.com/blog/8-tips-for-hiring-the-best-staff-member/ Editor Sat, 05 Sep 2020 05:54:46 -0400
Push your Time Management to the Next Level The concept of time blocking, which is the solution to the feeling of distractions by countless notifications and messages, is where you spare minimal amounts of time every day to do something productive. Approaching time blocking, traditionally does not yield much. According to Usessaywriters.com, it may give you a glimpse of your true potential as far as creativity is concerned, but you will not get to experience the full thing.

The Mega Day

The return on investment (ROI), is determined by a simple formula. Substantial productivity is a reflection of the more time you set aside. If you set aside a quarter of an hour, you will get small gains, but when you set aside 2 hours, you will register more gains. What if you set aside a whole day to yourself? That is the concept of Mega Day.

It is a strategy I formed about a year ago when the time was scarce. Writing a book, working in my company, and writing columns for a magazine meant I did not have enough time and space to sit back and think and bring the best out of myself.

I then said I should reserve a day each week for my best work, starting from 7 am-7 pm. During this period, I did not receive any calls neither, did I respond to emails nor open my inbox. The results were stunning since I could finish a week-long work on a Mega day.

Here’s how to make your Mega Day a success.

Reserve your Mega Days in Advance

It is essential to reserve your Mega Day in advance for a continuous and uninterrupted flow of work, as even the shortest of calls or slightest of glances at your emails may interrupt it. Try to reserve your Mega days at least a month or two in advance. If you schedule them, defend this stipulated time with your life. Your friends, family, co-workers, or even neighbors will try to get a piece of this precious time, but it is your sole job to make sure that does not happen. Be assertive and respect the rules you have set for yourself.

Allow yourself to go Off-grid

Resist the pinching urge to want to check your email, replying to messages, or getting active on social media. In short, practice internal discipline. By doing this, you will give yourself time to be innovative and productive.

Get help from your family and friends.

For a better success on your Mega Day, it is crucial to ask for support from those around you. By doing this, you will create a supportive community for your project of spending a day every week to beat your best target.

Sparing a day every week for months may sound daunting, but you will soon find out that the benefits it comes with are enormous. During your Mega day, you may find you have extra time. You can meditate during this time and think big. On a standard day, you may never have time to think straight and collectively.


Setting a day each week for critical self-improvement will make you have more projects done in a single day than you do in one week. For the projects that do not need your precious time, the ones you deem useless, you will save yourself from spending ridiculous amounts of time on them.

Uncategorized https://www.kunnpa.com/blog/push-your-time-management-to-the-next-level/ https://www.kunnpa.com/blog/push-your-time-management-to-the-next-level/ Editor Fri, 07 Aug 2020 09:17:19 -0400
Why Do I Need A Business Lawyer For My Business? Do I need a business lawyer for my business? And if so, when and why do I need to hire a lawyer? These are common questions among many business owners, especially those who are starting new businesses. However, these questions don’t have a direct answer. Some business owners decide to continue operating their businesses without an attorney, and then get one when they land into legal issues. 

As a business owner, it’s important to note that you might be involved in different legal situations, which will require the services of a business lawyer. In addition to this, you will also need a business lawyer to assist you in navigating through different situations, like acquiring a new property, getting legal advice, and many more. All in all, hiring a business attorney is essential for your business, and will help in keeping it functional and compliant. 

So, what’s the first step towards hiring a business attorney?

First, you will need to examine the needs of your business. Whether you want a business lawyer when starting a business will largely depend on the type of business you want to operate. Some businesses will need you to hire an attorney immediately, while others will not. 

If you want to start a sole proprietorship, for instance, you will not need to register the business with the state. Therefore, you won’t need to hire a business lawyer when starting such a business. Moreover, there’s no specific paperwork needed, apart from a local business license. This can also depend on the nature of the business, as well as other unique requirements. 

For Limited Liability Companies (LLCs) and partnerships, you must register these businesses with the state. You will need to prepare documents, like a Limited Liability Company operating agreement or a partnership agreement. In some states, you can register such businesses online. However, it is advisable to hire a business attorney to help in registering your business if it’s complicated. 

Business corporations or S-corporation should also be registered with the state. These types of businesses have an intricate ownership structure, meaning bylaws and other documents must be prepared. A business attorney is a must if you are starting any kind of corporation. For an S corporation, it first starts as a corporation, which then elects an S corporation position with the IRS. Yes, this sounds very complicated—which shows the importance of hiring a business attorney. 

With that said, let’s look at the reasons when you need a business lawyer for your business. Note that these reasons apply to both startups and existing businesses. 

Drafting contracts

Any business contract or legal agreement should be prepared in a good format, as well as following set legal guidelines. A professional business lawyer is in a better position to prepare these documents when you want to enter into an agreement with a third party or legalize your partnership. 

Business lawyer, Michele Diglio-Benkiran, shares that the legal paperwork should protect your business interests, meaning you can sue anyone who goes against the terms set in the agreement. When you hire an experienced business attorney to prepare the paperwork, they will advise you to know whether or not you need to add extra documents for the paperwork to be complete. 

As an employer, you will need an employment contract or agreement for your employees. A well-drafted agreement or contract will protect your business in case a dispute arises. 

Acquiring a business license

When operating a business, you will realize that there are certain times when you will need a permit or a license from the government or administration. Hiring a business lawyer at such a time can save you unnecessary stress. At times, you might be required to register your business with an administrative body, which can be a challenge without the assistance of a business attorney. 

Preparation of business forms

Corporations, sole proprietorships, or limited liability companies will need to be described professionally in terms of their operations. This will help the business to operate smoothly. Smooth operations are essential as they prevent employers, employees, as well as other partners from breaking the set rules. Any professional business lawyer can assist in preparing the business forms in case you want to define some roles in your business. 

Reviewing financial records

A business has two roles—to make money and create revenue. This involved several financial transactions, like expenditures, income, distributions, as well as income tax. However, the most essential thing is to prepare income tax paperwork to avoid getting into legal problems in the future. 

As a business, you will need to keep a good and updated record of all your income, expenses, as well as paid tax. Your income tax records assist in showing that your business has paid taxes to the government. At times, your business might be required by the court to present its financial and tax records for accountability. The non-availability or incomplete records can land your business into big trouble. However, with a business attorney at your service, you’ll always have these documents at hand. 

In case of a lawsuit

Owning a business doesn’t mean that everything will always go on smoothly. There are times when you’ll be faced with a civil lawsuit. Navigating through a lawsuit without the assistance of a business attorney can be a great challenge. 

However, having a business attorney during such a time can work to your advantage. If you have an attorney with whom you’ve been working with, it means that they know your business better, and they can immediately start dealing with your case. Moreover, any professional business lawyer will draft your agreements in a manner that you’ll always have the upper hand in case of a legal dispute. 

Managing liability

Different types of businesses come with different risks as well as protection to the owner. In the event of personal liability, it means that any financial obligations for your business can be met with your assets. Hiring a business attorney can assist you to avoid such a situation or reduce the risks. 

If you manage a business, personal liability risks destabilizing your financial wellbeing. This shows the importance of consulting a business lawyer in such a scenario. 


Today, the state government will decide certain policies for your business—these policies in the form of Uniform Laws. Most states set these laws to fill in the gaps for business where their by-laws, charters, as well as other important documents, aren’t clear. That means, your business might be governed by a set of regulations that you are not aware of in the first place. However, a business attorney will ensure that your business has all the necessary policies in place, thus preventing you from being a subject of the laws set by the state government. 

A lawyer will assist you to avoid making mistakes

Owning a business comes with a number of legal pitfalls. As a business owner, you are prone to making certain legal mistakes, regardless of the level of your experience. But, a professional business attorney is experienced in identifying any potential pitfall that may come your way. Thus, they will assist you in avoiding any serious issues, which you might not be aware of in the first place. Some legal issues, like employment lawsuits, can land your business in a big problem. Thus, having a business attorney can help you with such issues.


Yes, you might not need a business lawyer to assist you in navigating every other step of your business. However, a professional business lawyer will help you in avoiding future issues for your business—which is vital for its success. Also, you might be able to deal with certain business matters without any assistance. However, you will need professional assistance when dealing with legal matters. So, the best thing to do is to retain a business attorney who can assist you with a number of legal issues. 

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Top Signs That Your Business Is Ready for Custom Software Development The importance of software solutions in the success and growth of a business cannot be overstated. Nearly eight in 10 enterprises constantly incorporate digital technologies in their day-to-day business activities. In 2020, global expenditure on enterprise software is expected to reach $426 billion.

Given the wide availability of ready-made software nowadays, investing in custom software development might be less of a priority. Some might even consider it completely unnecessary. However, there are unique requirements, business processes, and challenges that require a more customized solution.

How do you know whether you’ll benefit from off-the-shelf or custom IT solutions? What are the signs that indicate a need for a tailor-made solution?

Below are the top signs that suggest you need software customized to your business requirements.

Users avoid your existing systems

This is an early sign that your current software requires modification or you need to implement a new one.

Low adoption rate suggests that your software is unable to function well or carry out its job. It can also be because the system is difficult to use. If the software is unable to fulfill a business or user needs, users will look for better solutions.According to GoodFirms, adapting to changing client requirements is a major challenge of software solutions.

Custom software development puts your needs at the heart of the process. Developers build from scratch and work closely with end-users to ensure that the solution is highly responsive to their specific needs. Its capabilities are designed to meet unique business requirements ensuring that they solve the problems that employees and customers face. Involving your employees (and even customers) in the development of tools increases the adoption rate as well as user satisfaction. 

Use of multiple systems for a task

While it is normal for businesses to use several software solutions for different tasks, running different software to complete a single job is not. This approach could produce inefficiencies, errors, and redundancies. It is also costlier to maintain several solutions and hire more people to run them. Customizing a solution that integrates all of these functions into one system can help avoid these problems.

Difficulty level

Even if you have the best software, if your employees cannot use it adeptly, you won’t maximize the technology’s benefits. Training your employees on how to use the software is crucial. To ensure a successful transfer of knowledge, you need an expert in the software. However, if the software is already outdated without an available expert, users might find it hard to learn and use it. In some cases, expert users might find it difficult to train others and consider doing things by him alone.

Custom software development ensures that the digital solution is made easy-to-use for employees. User’s tech skills and learning capacity are primordial in building the software.

Business growth

Off-the-shelf software solutions come with rigid features and functions. Its lack of scalability and versatility can inhibit your business growth. Custom software can take a phased approach, wherein new capabilities or components are added incrementally into the system. According to developers at Entrance Consulting, the expansion of functionalities can go alongside business needs.

Software causes problems than solutions

If your software program is causing more delays than solutions, you better hire custom software developers immediately. This can be a problem especially when the software runs contrary to the current business processes or culture. Obsolete software might make you feel stuck with the old processes. Implementing custom software can help you move forward quickly. The software solves your business problems and ensures efficiency.

Manual tasks take a toll on your business

Digital software is all about automation. If your business is still stuck with manual processing, you are losing a lot. Custom software solutions provide you with a better way to manage and complete the seemingly never-ending tasks. The software is equipped with functions and features that meet the business unique needs.

Difficulty reaching your target market

User engagement is critical to the success of a business. To achieve this, customer relations are vital. It involves the process of reaching your target audience and converting them into sales. But this entails a tedious process. You need to carefully study and nurture your clients.

Custom software development can help take care of this aspect. Customer engagement is integrated into all components of the business. This enables you to focus better, create effective marketing strategies, and grow your market base.

Establishing a brand

Establishing a unique brand identity is important to the success of any company. However, branding is more than just plastering your trademarked logo on your products, website, and other marketing campaigns. It also includes the overall experience of consumers. As such, the end-user system should ensure optimum satisfaction.

Customized software solutions are valuable components of your branding. For example, major brands offer mobile applications that streamline account management or shopping and purchasing processes. Apps give them the convenience of transacting with your business while at the comforts of their homes.

Final Thoughts

Mass-produced software solutions are usually great for organizations with limited processes and minimal tech needs. However, as your business expands, the rigid structure of off-the-shelf software might pose problems. If your goal is to scale up and stay ahead of the competition, efficiency is not something that can be compromised. This is where custom software development becomes a necessity.

Customized software solutions streamline your business processes and improve productivity, further ensuring natural growth.

If you believe your business is showing any of the above signs, start reviewing your digital solutions and consider working with custom software development services. Choosing the right provider is vital in pushing this strategic decision.

Uncategorized https://www.kunnpa.com/blog/top-signs-that-your-business-is-ready-for-custom-software-development/ https://www.kunnpa.com/blog/top-signs-that-your-business-is-ready-for-custom-software-development/ Editor Fri, 24 Jul 2020 12:13:41 -0400
Top 10 Billing Apps For Small Business Before computers and the Internet, businesses relied on manual invoicing systems which proved tedious, error-prone, and costly.

The need for an effective billing system gave rise to an electronic invoicing solution. Alongside accounting software and internet banking, billing apps were introduced in the late 20th century. With this new technology, invoicing processes became streamlined, digitized, and automated. It also paved the way for paperless invoicing. From the heyday of off-the-shelf software applications, these apps are now delivered through the cloud which makes them even more advantageous.

Due to its numerous benefits, billing solutions have become widely adopted. Businesses invest heavily in these applications to leverage its advantages. In 2020, global IT spending is expected to reach about $3.46 trillion which includes accounting software applications.

Nowadays, the majority of businesses – both small and large enterprises – integrate billing solutions in their operations. Although it’s not hard to appreciate the rewards of electronic billing, choosing the right fit for your business can be tough. Developers of enterprise billing platform, Kansys emphasized the importance of utilizing a compatible solution for optimal efficiency. There are tons of options available which makes it extremely challenging.

To help trim down your options, here is a list of ten billing software solutions that could cater to your business needs.


One of the favorite billing application software solutions, FreshBooks is an easy-to-use and powerful tool with over 5 million enterprise users. This billing IT solution is ideal for small businesses that are grappling with growing and complicated invoicing tasks. FreshBooks integrates easily with your business platform. It allows you to create professional, personalized invoices that are completely automated. With its scheduling feature, you are assured that customers receive their statement of account promptly. As a result, you’ll get paid timely too. FreshBooks also comes with a mobile app, which enables remote access.

Zoho Invoice

Zoho Invoice is a straightforward online invoicing app that allows you to create professional invoices. With this IT solution, you just need to sign up and start sending invoices to customers. Aside from the billing module, the software offers other capabilities, such as multiple currency compatibility, time-tracking module, sales and marketing tools, digital payment gateways integration, and collaboration with other team members. The subscription plan starts at $9 per month although you can also avail of the 14-day trial.


Xero is an online accounting software with comprehensive features, such as invoicing, inventory, dashboard, bank connections, expenses, bank reconciliation, payroll, project management, and bills payment. These features allow you to create and gather records that can be applied in invoices and other transactions. Basically, it’s an all-around business finance management tool that can benefit every business. You can try this software, albeit with limited features, with its free 30-day trial. The pricing starts $20 per month.


Invoiced is reliable accounts-receivable software delivered through the cloud. One of the most advanced invoicing software solutions, the technology automates the four aspects of billing under the following modules Invoice-to-Cash, Subscription Billing, Payment Plans, and Customer Portal. These integrated features ensure a seamless process from invoice creation to payment. Invoiced has a very user-friendly interface and makes recurring monthly billing simple by sending pre-scheduled invoices thru email or mobile phone.


A popular billing solution, Invoicera has over two million subscribers. The software is customizable to your business needs, integrates with existing IT systems, and hosts in your own IT infrastructure. It connects businesses and their clients to ensure a steady cash flow. It contains functions for creating and managing bills, integrating digital payment gateways, and tracking payments. Save your time and effort sending recurrent invoices with this software. The Starter subscription is free but limited to 3 clients. Meanwhile, the Pro program starts at $15 per month. If you want unlimited they also have an Infinite package for $149 per month.


Launched in 2014, Hiveage is a cloud-based invoicing and billing software. It boasts of over 65,000 satisfied enterprise owners. Its features are anchored in managing three vital aspects of a business – money, customers, and your team. Hiveage is a straightforward software solution with very intuitive functions and features including online invoicing, payment gateways, recurrent billing, time and mileage tracking, estimates, financial reports, expense tracking, and team management. Sign up is free but basic plans start at $16 per month.


Invoicely is a solid invoicing platform with over 100,000 subscribers. The cloud-based program contains all the billing and invoicing functions small businesses need.  It allows you to create beautiful, customized invoices, estimates, and quotations. It streamlines and automates workflow, sends electronic billing and reminders, records clients client information, supports multi-currency transactions, incorporates taxes, discounts, and shipping, and tracks mileage and expenses. Invoicely allows unlimited invoices which makes it ideal for small businesses with numerous transactions. Pricing starts at $9.99 for the basic plan.

Sage Business Cloud Accounting

Originally launched in 2011 as Sage One, Sage Business Cloud Accounting is more than a billing solution. Sage is a robust, cloud-based software application equipped with an array of business management tools and features. Its simplistic dashboard contains everything you’ll need to create, send, and track billing. The software is also capable of accepting payments and tracking time, expenses, and mileage. It can also be used across multiple businesses. Sage offers business-friendly pricing that starts at $9.99 per month.


Billdu is a full-featured package that is ideal for small businesses. With more than 60,000 active business subscribers, this professional invoice maker promises users with an unbeatable experience. Creating and sending an invoice takes just a matter of seconds. Customers can pay conveniently through their integrated payment gateways. Aside from managing invoices, the software also features expense records that give a quick overview of expenditures, unpaid bills, and company balance. You and your team can easily access financial records through this software. You can try it firsthand for free by subscribing to its risk-free trial. Meanwhile, the starter pack starts at $1.99 per month and the premium package at $14.99.

Invoice Simple

Perhaps one of the simplest electronic billing software, Invoice Simple allows you to bill customers from your computer, phone, or any compatible device. This software solution is perfect for individual contractors, freelancers, and small businesses. Choose from its long list of professional invoice templates that you can customize. You can also draft estimates and create receipts.

Bottom Line

There are plenty of billing applications out there. While the basic features are the same, each of these invoicing software applications comes with unique advantages. Make sure you evaluate your needs and weigh your options carefully to fully enjoy the rewards of automating the invoicing process.

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The Main Differences in noise barriers: Sector by Sector Guide No one likes noise pollution thus several techniques are deployed for getting rid of it. Many people use absorption techniques for absorbing the sound waves. You can go for soundproof material for the protection of the environment at large. You might have learned in school that energy can not be created nor it can be destroyed but only transferred. One such way of transferring is via the use of noise barriers. There are several types of noise barriers that are capable of channeling sound energy for a healthy environment. Let’s dig into the main differences in the noise barriers.

Materials and Textures

One of the differences occurs in the types of materials the noise barriers are constructed out of. Such different construction results in a difference in texture. If we talk about the common noise barriers then some of them are concrete, wood, and metal. Some companies also make use of brick but the use of brick is limited due to the high incurred production cost These different materials ensure that noise barriers could go with several types of designs without disrupting the aesthetics. There are wooden noise barriers that give a rural touch and contrary there are concrete/metallic noise barriers for an urban appeal. No matter what type of noise barrier is, different patterns can be applied to each for lending different characters to the barrier. Several walls are also painted in different colors for better variety. If you want contrast then it can be created by companies like Duraflex for they can offer textured panels and decorative panels.

Tie Wall to Landscape and Existing Highway Structures

Let’s dig into the types of noise barriers used. Tie wall to landscaper noise barriers exists along with the living barriers. If we talk about living barriers then these types of barriers were widely used for western Europe. These are the vertically designed walls that are great for the promotion of willow plants. If we talk about earth then in living barriers the earth is contained inside a willow post. Moreover the twigs sprout leaves cover the structure of the living barriers which gives the outlook of the wall like a hedge. These noise barriers provide protection against dryness through the irrigation systems. If we talk about the maintenance then it is quite minimal. The living noise barriers have the age of thirty years. Living barriers are attractive barriers which are better in terms of maintenance and appearance than the common barriers. One can avail different noise barriers through companies like Duraflex .

Planting Troughs Nested in the Wall

There are then planting troughs nested in the wall noise barriers. In these types of noise barriers, plants can be integrated with walls. Many times, the use of these types of noise barriers is very limited for they are used in the space where planting is limited. We can go for wire supports for attaching plants to the metal surfaces. Additionally vines that are planted on the residential side for the noise barrier naturally cascades on the top. Moreover, small holes can get drilled to the wall surface for allowing the vines to grow through. You can contact companies like Duraflex for installation of different types of noise barriers.

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Important Techniques to Reduce Noise Impacts Though it goes unnoticed noise plays a vital role in one’s life and has different effects on them. Heavy noise can be quite irritating to the ears and the surrounding as well. There are n many solid reasons why people want to reduce sound. One of the most important reasons is that it is unpleasing to the ears. Moreover, it is seen that the room noise can be of much more intensity if the location of the residential home is just by the main road. In these types of scenarios, the noise is at its extreme and is very distracting and disturbing. On the other hand, the very same loud and heavy noise can be reduced due to some important different techniques which many few people know about. duraflexdistribution.com.au offers more information.  If you don’t know much about reducing the noise and was searching for it, then there is nothing to worry about as this article has got you covered. This article will guide you through the important techniques by which you can reduce noise impacts.

Increasing the distance

One of the key factors that play an immense role in reducing noise is the distance. It can be easily obtained and the loud noise can be decreased just by increasing the distance between the highway and the residential building. It is seen that doubling or increasing the distance can lead to the intensity of the sound being decreased which is a great benefit. This technique if one of the most cost-effective techniques as there is no additional investment needed but only a clever mind to manipulate the buildings.

Use of Noise Compatible Land

Nowadays one of the most used solutions and techniques for reducing the noise impacts is to locate and place the noise-compatible land. It is suggested that if possible, then the noise compatible land shall be placed nearest to the noise source. In many places, it is seen that the noise compatible land is placed just beside the traffic routes and highways. for more information. These are the main sources of noise due to which placing them here is the best idea one can ever approach.

Using buildings as noise barriers

One of the most efficient ideas and techniques to reduce the noise impact is just to place buildings in such a way that they themselves act as sound barriers. It is seen that long buildings or parallel buildings lined up row by row by a highway can be one of the most cost-effective and clever approaches that one can ever approach. The reason behind this is that there is no additional investment being made but the same investment is used to manipulate sound.

Planned Unit Development

Besides the points discussed, one of the cleverest approaches is to use and implement a cluster subdivision. There is PUD which is also known as a planned unit development due to which it is seen that this reduces the noise by much big ratio. The cluster subdivision is prescribed itself by the zoning ordinance. In it, everything is dealt with the site and not individually. Instead of applying for a parcel individually, it is seen that it is done on the entire site.

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What Is VPN and Why Your Small Business Need One

You see, in today's world, security is a big concern. Thousands and even millions of dollars can be lost because of a security breach. When you have top secret or confidential information stolen, or if you have someone breaking into your computer system and deleting important information, you have a lot to lose.

So in order to prevent that from happening, innovative developers have come up with a solution known as VPN (Virtual Private Servers). A VPN is meant to protect your system, as well as your network from being compromised. In other words, you don't want anyone to have unauthorized access to your system or network. That will help keep your data safe as you work.

How VPN works

Here is a brief primer on how VPN works. When you surf the Internet, you are actually on a public network. That means that if your system is not protected whatsoever, anyone with malicious intent can create all sorts of problems for you. Some of these problems include spyware, viruses, intrusion attacks, etc.

To prevent that from happening, you can install additional hardware or software. When you install new hardware that acts as an active Firewall, that may help to stop many of the attacks. Some people prefer to do it with software, and that's where VPN comes in.

VPN is short for Virtual Private Network. What happens is that you will be setting up a private tunnel that others will have difficulty locating. In other words, to the outside world, you appear as anonymous. You do this by connecting to another server, and this server acts as your connection to the public network. When you connect to the Internet this way, you are actually on a Private Network. This is a much more secure way to surf the Internet. And the solution is known as VPN.

Benefits of a VPN

As you can imagine, there are many benefits for using a VPN. You enjoy a lot of security and privacy. For example, if you are surfing from a wireless hotspot, your user names and passwords may be sniffed by sniffers on the network. Sniffer software intercepts data transmitted over the network, and that's how your user names and passwords can be captured. But when you connect through a VPN, there is no such risk.

Also, because you are surfing in a private network, you remain anonymous. Some websites log your IP address automatically, especially those that require form submissions. When you are in a private network, your IP address cannot be tracked. This means that you get more privacy as you surf.

How to Get a VPN

Is it difficult to set up a VPN? The answer is no, if you know where to look. If you have technical person in your company, you can set up one by yourself, which involves installing VPN software on a server and creating VPN accounts etc. 

Alternatively, you can purchase VPN services from VPN providers. These days you can find many different VPN service providers. They provide VPN services for many different purposes. For example, there are some VPN companies specializing in VPNs for China. To find a good VPN companies, you can do a Google search and also read online reviews. There are some well-known VPN services that you can consider: NordVPN, PureVPN, ExpressVPN, VyprVPN etc. 

Professional VPN service providers will be able to setup a VPN account for you. When you want to go online, simply login to your VPN account and start surfing. Things have really changed in the past few years, with companies being forced to deal with worldwide markets and offices in different locations across the globe. With segments of modern businesses often spread out across different locations, the most important technology is the virtual private network. VPNs allow companies to maintain internal communications that are fast, safe, and reliable. Modern VPN technology and equipment give businesses the opportunity to do this inexpensively. Without the reliable communication capabilities of a VPN, companies wouldn't run so well

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What is Data Cabling Adelaide? Ethernet cables are an increasingly common form of network wire used during wired networks. They have been used to network cables, like servers, desktop computers, and adapters, installed on local area networks (LANs). That is among the most popular wired connections that use cords linked to networking devices and pcs and other gadgets through Ethernet cable.

For even more mobile devices becoming built to utilize wireless internet networking, the advantages of standardized data cabling schemes have to be evaluated when putting up a whole new installation in your workplace.

A standardized cabling layout from https://thgelectrical.com.au/adelaide-data-cabling/ offers a robust connectivity system for companies, organizations, or government agencies to move information, audio, warning, clip, or signaling over the system. That is since a standardized cable network is healthier and much more reliable relative to the wireless-based channels.

Benefits of Data Cabling:


Electrical wiring networks provide a substantial degree of corporate straight-forwardness. In the very same period, several organizations have various styles of systems and IT facilities.

Fewer downtime:

Since data cabling guarantees consistency, multiple connection concerns can be quickly solved, leading to decreased slowdowns. It is possible that you would spend lots of time attempting to find a cable that created an issue by utilizing different cable networks.

Suitable for adaptation:

Cabling devices with framework arrive with quite high frequencies. The network will accommodate any potential apps that might be implemented into your product with robust bandwidth.

Pros and Cons of Data Cabling:


  • The cable is very well recognized because of its durability, as is fiber.
  • In some instances, including natural disasters and power failures, you'll have a widely available cable link at about any moment.
  • When you're in an area where power cuts are not commonly experienced, and fiber will still be relatively recent, then cable could be the best choice.
  • The wire is easily open because it is now usable in many more places than fiber.
  • The cable can also be fewer costly, based upon the requirements and place of your company. But, if you ever don't have enough faster fiber rates at the time, you may not consider it cost-effective.
  • Moreover, with relatively improved industry-wide expectations recently for wire, the product is suitable for efficiency development


  • For cable, frequencies rely on certain people's consumption levels in your city, so if you're in a massively dense zone, you might be experiencing delays throughout busy hours. While well as being inherently weaker than fiber, delays (latency) can often be more severe for cable.
  • Cable and internet companies typically have bandwidth thresholds, and you pay extra costs if you move over all those restrictions. Ultimately, the cable may not be as environmentally efficient as fiber depending on the volume of data it transports compared to the quantity of electricity consumed.

Selecting an optical connection between cable and fiber:

When considering the advantages and disadvantages of cable internet, it is crucial to note that whatever is going to be best for your company is determined by a variety of variables like affordability, size, expenditure, frequency and protection criteria, and much more.


Though Wi-Fi is progressing and providing far better efficiency rates, and so is Ethernet, and in certain situations, the related connections offer several unique benefits. Wi-Fi will rely on the area; when there are barriers along the road, the range from the router, and more. Ethernet cables have an excellent service standard and are therefore chosen by specific workplaces, although they may sometimes be effective by private local area network (LAN).

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Typical Process for a Car Loan Adelaide A car has become a necessity rather than a luxury in this modern era. Different people use different types of cars as per their preferences. You will come across many people who either opt for a brand-new car or a used one. Whichever car you opt for, purchasing one means going for a car loan. When you are in a car showroom, it naturally means that you have already spent a lot of time doing your research on the best possible car as per your needs. However, when it comes to a car loan and the way it works, most of you draw a blank face.

So, see below or the guide at buttonwoodfinance.com.au/car-loans-adelaide/ to learn more.

Factors That Affect the Monthly Payment and Total Payable Amount

When your car loan gets approved by a lender, you receive the loan amount in a lump sum. You need to pay off this amount, together with the interest amount, in monthly installments. There are three basic factors that affect the monthly payment and the total amount that you need to pay back to the lender.

  1. The Amount of The Loan: This amount may be lower than the actual value of the car. It depends largely on whether you make a down payment or you opt for a trade-in vehicle.
  2. The Annual Rate of Interest: This happens to be the effective rate of interest that you need to pay on the loan amount. It is also referred to as APR or Annual Percentage Rate.
  3. The Loan Term: This refers to the total time that you have within which you need to pay back the loan amount. This normally ranges from 36 months to 72 months.

The Way These 3 Factors Affect Your Monthly Installment

The idea of paying out a low monthly installment is always welcome. However, it is also important for you to look at the bigger financial picture. Low monthly installments may also signify a higher total amount for the car that you need to pay off to the lender over the loan duration. The three above discussed factors can easily be adjusted to affect your monthly installment.

  • Reduced Loan Amount: The loan amount can easily be reduced if you opt for a larger down payment or go for a trade-in of an older vehicle.
  • Reduced APR: Different car loan lenders may have different annual percentage rates. If you opt for the reduced annual interest rate, you can easily save a large sum of money by the time the loan period ends.
  • Longer Loan Period: It is true that opting for a longer loan period will mean paying reduced monthly installments. However, if you calculate carefully, you will come to know that you pay a higher amount for the car by the end of the loan period. Thus, better opt for a reduced loan period to save money.

When it comes to car loans, it is always better to take some time and think carefully before you choose the lender and his rates. After all, you have to pay the loan amount from your own pocket.

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Pest Control Adelaide Dos and Don’ts for Homeowners You will hardly come across a home that is free from pest infestations. Amongst all those homeowners who fight every day with pests, majority of them prefer to go for DIY options. It is needless to say that DIY solutions for pest removal can often prove to be rather complicated. Instead of depending on your limited means and knowledge on pest removal, it is always better to hire a professional exterminator who has proper skills, tools, and knowledge about how to eradicate different types of pests using different methods.

Some Dos and Don’ts for DIY Pest Control Options

Different types of bugs can cause different types of chaos in your personal lives. For example, termites can cause large scale destruction to your wooden furniture and cockroaches can cause various types of health diseases. Murray Pest Control confirms it is also true that various bugs form an integral part of the natural order of things. Thus, here are some dos and don’ts that you need to follow when you prefer to go for DIY options for controlling pest invasions at home.

  • Do Try and Identify the Pest Before Deciding Upon the Treatment: In order to successfully eradicate pests from your home, first of all, you need to identify the type of pest that has invaded your privacy. The same technique may not work effectively for all types of pests and bugs. Thus, identifying the pest is important to get rid of it once and for all.
  • Do Try and Locate the Primary Hiding Place of The Pest: Different types of bugs and insects can easily spread to your entire house. However, all of them will have a few common areas where they will always go. This is especially true in terms of termites and ants. The simple logic behind this is that these bugs follow a hierarchal system where the workers work and provide food to their queen. Follow their trail and destroy their homes. This will surely kill almost 99% of the termites or ants.
  • Do Store Your Food Properly: When it comes to the foods stored in your house, make sure that you store them away in tightly sealed boxes, containers, and jars. This is because these containers can easily attract cockroaches or ants to it. Also make sure that all your fruits are kept in the refrigerator so that flies are unable to sit on them. Expired foods should be disposed in sealable plastic bags and fruit bowls should be covered with the help of a plate.
  • Do Not Allow Pets or Kids to Roam Around When You Use Insecticides: Getting rid of pests would mean the use of high-quality insecticides. These products contain powerful poisons that may endanger the lives of kids and pets alike. Thus, it is always better not to let them move around freely when such powerful insecticides are being used.
  • Do Not Forget to Wear Protective Gear: When you work on your DIY pest control tools, do not forget to wear your protective gear. After all, precaution is better than cure.
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Building Inspection Sydney Standards The building or house where you stay protects you and your family from the sudden changes in weather conditions outside. In return, it takes all the beatings from Mother Nature in order to safeguard the inhabitants inside. As a result of this, it starts to develop minor structural defects, such as cracks and water leaks. If these defects are not fixed on time, it may grow in size and eventually endanger the lives of the people inside.

The best way to catch such structural defects on time is to conduct a thorough building inspection of your house or office. You will also notice people or home buyers, to be more precise, opting for building inspections of a new property before buying it. This lets them find out about any problems with the property they are interested in and whether it is worth all the price.

Unlike popular beliefs, a building inspection Building Services Sydney happens to be a non-invasive visual examination of the different accessible areas of a house or residential property. Such examinations are conducted for a fee and are aimed at identifying defects with various components and systems of the building. It is important for you to note that:

  1. Building inspections are based on the observations that are made on the date of the inspection, and not on any prediction of future conditions.
  2. Building inspections do not reveal every possible problem that may exist or could exist. However, it reveals only those material defects that are observed on the date of the inspection,

When you talk about material defects, it refers to any particular problem with a component or system of a building that can significantly cause an adverse impact on the property value or that poses undue risks to people residing inside. It is important for you to note that a component or system that is beyond its normal useful life cannot be termed as a material defect.

The report made by a building inspector will have a written confirmation of defects that have been identified within particular components and systems that have been defined by these standards and are both deemed and observed material by the inspector. You may also find additional recommendations and comments in such reports.

Exceptions, Limitations, and Exclusions

  • A building inspection can never be technically exhaustive.
  • These types of inspections cannot identify latent or concealed defects.
  • Building inspections do not deal with any aesthetic concerns or those that could be deemed as cosmetic defects or matters of taste.
  • Building inspections do not determine the suitability of any property for any specific use.
  • An inspection will never determine the market price or value of a property.

If you wish to buy a new property, it is always advisable to hire a building inspector and get the property inspected in order to find out if the property is safe to stay or not. It will also tell you whether the asking price of the property is really worth it all or not. Since it is a major investment, being safe is always welcome.

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