Kunnpa.com: Blog Kunnpa.com: Blog https://www.kunnpa.com/blog/ Copyright by Kunnpa.com en Kunnpa.com Tue, 31 Mar 2020 09:17:19 -0400 Cloud-Based VPNs See 165% Growth With the Rise in Remote Work

NordVPN Teams, a business solution from the world’s leading VPN service provider NordVPN, has recorded 165% growth in users due to more and more people working from home.

According to Google Trends, the search term “VPN” has skyrocketed since last week. In the US, it grew by 25%, the UK 20%, Germany 30%, Spain 40%, and Italy, which has suffered the largest coronavirus outbreak in Europe, 55%. These numbers are also reflected in VPN sales. 

“We recorded 40% growth last week. By today, this number has quadrupled as more countries are announcing quarantine and office workers choosing remote work,” says Daniel Markuson, a digital privacy expert at NordVPN Teams. 

Why are VPNs so crucial for those who work from home? First, businesses must set up secure internal communication and coordination. Companies need to make sure that all vital information reaches their employees securely. When in office, everyone uses the same Wi-Fi connection, so it’s easier to ensure secure communication. On top of that, employees need access to all of the internal resources; at the same time, these assets must be protected from potential attackers.

A cloud-based VPN has many advantages over traditional corporate VPNs. “Thanks to the virtual plug-and-play setup, NordVPN Teams can be installed very quickly. What matters most during quarantine, it can be done remotely,” says Daniel Markuson, the digital privacy expert at NordVPN Teams. Many of the traditional corporate VPNs have to be set up by configuring individual computers. This requires both time and physical contact, which is a strict violation of today’s health and safety rules. 

Another huge advantage of a cloud-based VPN is that new clients can be connected very smoothly. “At NordVPN Teams, we are working in three shifts and connecting up to 200 new users per hour,” comments Daniel Markuson. “We are also expanding our server network to satisfy the growing demand for cloud-based VPN services.

“People should keep in mind that cybercriminals are well aware of the fact that many people are working from home. Attackers hope that these employees are leaving security gaps,” says Daniel Markuson. “Sadly, cybercrime doesn’t stop because of the quarantine. Therefore we encourage you to pay serious attention to proper cyber hygiene.


NordVPN Teams is a cybersecurity solution for business from the world’s most advanced VPN service provider NordVPN. NordVPN Teams has a full range of features to ensure convenience and powerful digital protection for small and medium enterprises, freelancers, and remote teams. NordVPN Teams offers advanced 256-bit encryption, ad and malware blocking, unsecured traffic prevention, automatic connection on Wi-Fi networks, and 24/7 customer support with a dedicated manager. NordVPN Teams is available on all major platforms. For more information: nordvpnteams.com.

Uncategorized https://www.kunnpa.com/blog/cloud-based-vpns-see-165-growth-with-the-rise-in-remote-work/ https://www.kunnpa.com/blog/cloud-based-vpns-see-165-growth-with-the-rise-in-remote-work/ Editor Thu, 19 Mar 2020 04:03:45 -0400
Avoid Doing These 6 Things When Starting Your Own Yoga Business

While practicing yoga is supposed to strengthen and provide clarity, the process of opening a business can do quite the opposite. As with any new venture, there are a lot of different aspects that need to be considered before starting a business. Avoiding certain approaches can help the process go much smoother and prevent any problems that can come later on down the road. Here are 6 things to avoid when starting your own yoga business.

Picking a Bad Location

You’ve probably heard it time and time again; location, location, location. Any successful business owner will tell you just how important it is to find a good location. For people looking to establish a yoga business, accessibility will be one of the more important factors to consider. Because your clients will, ideally, be attending your classes on a consistent basis, they will need to make the regular commute to your place in order to do so. So finding an easily accessible location will make it more likely that people will become regular customers.

Spending too Much on a Studio

After you decide on a location for your yoga business, the next thing you should be wary of is spending too much on a studio. Whether it’s a brand new space or an existing one, most people that are just starting a business will tend to want the perfect studio with the perfect setup. Spending too much on equipment and interior design can have you in over your head before you even get started. So it’s a good idea to try and focus on affordable options to avoid accumulating expenses.

Owning a Business with Someone Close

A general rule of thumb for business is to avoid working with family or friends. In this case, you should avoid making someone close to you your business partner. This isn’t to say that they can’t help you or provide any input. The problem comes when one or more close friends become partners/owners of your business. More often than not, each person involved will have slightly different approaches to doing business, which can lead to friction. The complicated nature of maintaining a friendship while trying to assert opinions can make your business suffer.

Relying on Classes for Profit

While you may be an avid practitioner looking to teach others the philosophy of yoga, running a business will require more than just hour-long classes of different poses. Unfortunately, running a studio will produce a lot of expenses and overhead, so offering only a series of classes will probably not be enough to cover the costs. You will most likely need to expand to incorporate other programs that can help create more profit.

Skipping Social Media Advertising

Advertising is a great way to get your business out there. But simply handing out flyers or business cards won’t get you very far. Social media advertising is a free and easy way to get your business the exposure it needs. Social media also provides you with a platform to connect with your customers as well.

Failing to Get Yoga Teacher Insurance

Yoga teacher insurance can protect you and your staff against injury claims and can provide several additional benefits. Even though yoga is a relatively safe activity — and teachers often instruct students on safe practices — injuries do occur. Surprisingly, statistics show that over five thousand yoga-related hospital visits happen every year. The best yoga teacher insurance will protect against claims and provide benefits like covering stolen equipment, identity protection and can help with establishing a website.

Uncategorized https://www.kunnpa.com/blog/avoid-doing-these-6-things-when-starting-your-own-yoga-business/ https://www.kunnpa.com/blog/avoid-doing-these-6-things-when-starting-your-own-yoga-business/ Editor Sun, 01 Mar 2020 23:21:20 -0500
What You Need to Do to Scale Your Business Effectively

There are a lot of reasons to scale your business, but one of the most convincing is higher revenue! More customers and more sales translate to more money that you can reinvest into making your business exactly what you envisioned when you first started.

However, if you want to be successful, you have to make sure you’re ready for that boom in business. Before you wake up overnight and realize you can’t handle the increased demand for your product or service, plan ahead with these tips.

Invest in the Right Technology

We all tend to take technology for granted. That is, until it doesn’t work. It isn’t uncommon for businesses to assume everything is just fine with their tech, only to experience problems as soon as more demand is placed on the system.

Updating your technology should include considering new services to keep your information more secure, like DNSSEC, but it should also include features that are designed to streamline how your technology works.

For example, most systems are actually comprised of multiple systems that work independently. As your business grows, everyone will appreciate it if you invest in a single system that can handle it all.

Source More Resources

Chances are, you aren’t going to be able to deal with an increase in demand with what you already have in place. That includes your tech systems, but it also includes the resources you use to create your products.

Being ready to scale your business requires you to think about the resources you may have already been using for years. Will you be able to increase your supplies order overnight, or will you have to consider a different supplier? If you want to create hundreds of more products overnight, will your manufacturing facility allow it? These are important questions to ask if you want to scale your business at any point in the future.

If you offer services, you will have to consider the training of the people who are able to offer those services. That’s especially the case if you decide to hire more people to join your team. Investing in thorough training can make sure scaling your business goes as smoothly as possible.

Make a Plan to Get More Sales

You may dream of scaling your business, and you may even be ready by getting your technology and resources in order, but none of that matters if you don’t actually find a way to get more sales!

There are many ways to boost sales. A few you will want to consider include:

  • Use SEO techniques and share blog content online
  • Connect with influencers on social media
  • Host a contest or giveaway
  • Advertise online with AdWords or Facebook
  • Host activities and events in the community

If you really want to boost sales, you need to hire more sales staff. If you’re worried about the cost of hiring so many sales associates, get them started with commission-based salaries. You can always pay sales reps more later if you want to keep them around.

Hire The Right Staff

Speaking of hiring more sales reps, you also have to consider other essential staff members that will enable you to scale your business. That includes hiring for different positions, but it also includes hiring the right people for the right job.

Although you may be tempted to scale as fast as possible, it’s much better to take your time because finding the right people to join your team can take time. It will all be worth it when your new team is able to continuously scale your business with as few growing pains as possible.

Find Ways to Get Rid of Low Value Work

Scaling your business comes with more money, but it also comes with more work, and a lot of that work is low value.

It’s time to find ways to outsource simple, but time consuming, tasks that are essential to your everyday life but aren’t directly related to scaling your business and ensuring it continues to be successful.

A few of the tasks you should consider outsourcing to other employees include:

  • Appointment setting
  • Answering the phone
  • In-person tasks, like putting together furniture

By getting other people to do these mundane tasks on your behalf, you will be able to focus your attention on more important areas of your business.

Scaling your business is exciting, but there are a lot of unknowns. Make sure you can sell more to your customers and clients with confidence by following these tips.

Uncategorized https://www.kunnpa.com/blog/what-you-need-to-do-to-scale-your-business-effectively/ https://www.kunnpa.com/blog/what-you-need-to-do-to-scale-your-business-effectively/ Editor Fri, 21 Feb 2020 22:56:54 -0500
5 Things You Forgot Your Business Needs


When starting a business, it is reasonable to worry about building your brand, finding customers, and getting the necessary permits. The problem is that most business owners concentrate on these issues, and they end up forgetting small but vital elements.

You cannot overlook fine details. After all, it is the little things that you do that set you apart from your competitors. They are also the difference between business success and failure. To help you understand what we are saying, here are five things you probably forgot that your business needs.

1. Business Recovery Email

It is very frustrating not to remember individual emails or passwords. That's why you should set up a recovery email. It saves you time and stress when you cannot recall logins for specific business accounts. The email shouldn't be used for business communications or payment processing. It would be best if you used it chiefly to reset passwords. 

2. Support Team

A team runs a business. Even if you are the owner, you need people around you who you can ask for advice and suggestions. They don't have to be your employees or business partners. They can be your friends, family members, or mentors. It would help if you had people who you can fall back on when things are not going well business-wise.

So, who do you confide in or talk to about serious business matters? Consider including them in your support team and have them help you run the business even if it is indirectly. You have to make sure that you can trust them with your business secrets. If not, then don't bother.

3. A Unique Domain

Whether you want to take your business online now or in the future, you need a unique, simple, and memorable name for it. We call it a domain name, and it is the name that online searchers will look for on the internet. Using services like Name.com and GoDaddy, you can reserve your business domain name for about $20 per year.

When coming up with the domain name, think along your business line. It should be the name of your company or should relate to a product or service that you offer. So, you should try as much as possible to avoid acronyms and other less professional domain names.

4. Google Analytics

If you have a website for your business, then you shouldn't forget to use Google Analytics. This intelligent tool allows you to know who visits your site, the pages they are mostly engaged in, and at what point they leave your site. Also, Google Analytics can help you track your marketing campaign. In this case, it allows you to understand the kind of experience that your site visitors have.

The best part is that it is free. So, why not set it up? Maybe this will convince you more – Google Analytics provides you with detailed conversion tracking. A conversion is a business-related act on a website, such as a purchase, a download, or a consultation. By tracking such actions, Google Analytics gives you better insights on what decisions to take to improve your business and customer experience.

5. Life Insurance

Life Insurance might be the last thing on our list and in most people's minds but an important consideration. Business owners need life insurance for their benefit and for the benefit of the people they leave behind. According to info on this website, there is a succession arrangement in life insurance called a buy-sell agreement that allows a partner or partners to buy the business shares of a dead partner.

Generally, buy-sell agreements prevent conflict among the partners left behind, and this makes it a top consideration. As a policyholder, you can also borrow a business loan against your accumulated cash value or fund a compensation program for key employees you want to retain. As for your dependents, the death benefits payout can help them pay off the mortgage and other debts, take care of your funeral costs, and fund a business.

Closing Thought

It is not easy to remember everything that your business needs to be successful, but it pays to try where you can. If you are still wondering what you haven't done so far, look at our list to see what you can implement.

Uncategorized https://www.kunnpa.com/blog/5-things-you-forgot-your-business-needs/ https://www.kunnpa.com/blog/5-things-you-forgot-your-business-needs/ Editor Mon, 10 Feb 2020 21:44:27 -0500
Getting Life Insurance For SBA Loan

In the process of getting a Small Business Administration loan from the bank, they always seek to know if you have life insurance. The main reason for this is to ensure that the loan gets to be clear even in the case of your untimely demise. With the assurance of loan payment even in your death, the lender rests easy knowing that there is less risk incurred while giving you a loan.

Requirements for You to get  SBA Life Insurance 

Not all Loans require you to have life insurance. Life insurance is called upon in the event that in the absence of the individual i.e. the owner of the business would die. The following are some of the requirements that you may need so as to secure a life insurance policy that might help you get an SBA loan.

Presence Of An Active Life Coverage

You as a business owner needs to have an insurance cover that you have been servicing at a personal level.  The policy needs to be in existence before getting a loan.

There Should Be Enough Coverage

The benefit to be collected after your death should be of an equal amount or more when compared to the loan that you want to take. The term of your life insurance should also be equal or more than the period of time that you are supposed to take in clearing the loan.

There Should Be a Collateral Assignment

Proper documentation of the collateral assignment must be part and parcel of the life insurance at hand. One might ask, "what is a collateral Assignment?" 

Well, the collateral assignment has a simple explanation according to InsureChance. When you as a life insurance policyholder give the lender, in this case, a bank the collateral assignment, you are giving the bank the privilege to be part of the beneficiaries of your life insurance policy. The bank having the collateral assignment they are given first priority in getting a part of your death benefit to pay off the outstanding balance on the loan payment. After the balance has been paid off the remainder shall be given to the other beneficiaries, who is your next of kin.

Types of Insurance Coverage You Should Get

The two major types of life insurance that you can take into consideration are whole life and term life insurance. Term life insurance is not that expensive when compared to whole life insurance. In most cases, the term life insurance is the one used to serve SBA loans.

Term Life insurance

A deeper look into term life insurance and gets to release that it has some wonderful rates that tend not to change over time. In addition to that term, the life insurance policy has a specific number of years that are to be taken in coverage. This makes it the best resort in servicing SBA loans. The reason being the loans themselves take a short time period for their payout.

No Medical Exam Life Insurance

For one to qualify for term life insurance one has to go through a medical exam, but by so doing this might bar some business owners from getting the life cover. The other downside of taking the medical exam, it makes the entire process long and tedious. So if you want a quick route into getting a life cover then you should opt for the no medical exam insurance cover. The only issue with it is that the rate will be slightly higher than that of the term life insurance.

Steps for Setting Up Of a Collateral Assignment

Immediately after getting to decide on the life insurance policy you need. You will have to fill out a collateral assignment form. During the filling of the form, a couple of things must be given great attention.

  • The collateral assignment includes the lender as part of your beneficiaries. The lender is to receive a full loan payment of the outstanding balance in case you die before clearing it.

  • A list of other beneficiaries should be included. They are the ones to take what is left of the death benefit after the loan payment.

  • The collateral assignment has to be signed by you and the lender(bank). This is to show that you both agree to the terms before handing it over to the insurance company.

Finally, after the loan has been fully paid back the collateral assignment is done away with.

Uncategorized https://www.kunnpa.com/blog/getting-life-insurance-for-sba-loan/ https://www.kunnpa.com/blog/getting-life-insurance-for-sba-loan/ Editor Mon, 03 Feb 2020 22:33:31 -0500
How Identity Verification Improves Customer Experience

The spike in privacy attacks has had significant impacts on both American businesses and consumers. Personal data is bundled, sold, and circulated on the deep web, making everybody anxious. Users would like to be secured, yet they also expect ease and, as a result, have high expectations on companies for services that are quick and reliable.

Preventing fraud may not spring to one’s mind when talking about user experience. Still, the latest research shows that decreasing customer dissatisfaction is now the top obstacle for businesses in preventing fraud. All consumers and businesses demand and pursue secure and friction-free service. This explains why about 85% of people recognize identity verification by a provider like Data Zoo as a tactical determining factor.

What do customers want?

Because multinational businesses are challenged to accelerate progress during customer onboarding, it is essential to address consumer needs. The industry is highly dynamic, so smart consumers are willing to move somewhere else if an organization does not satisfy their urgent needs.

Users demand a fully digital experience for everything as a necessity. Their progress has to take advantage of the platform of their preference, and the method must be in real-time with instantaneous permissions and immediate access. Connect an increased security standard to that, and it is understandable how innovation in identity verification by providers like Data Zoo is necessary.

How does identity verification improve customer experience?


Biometric verification facilitates onboarding and regulation inspections to be carried out concurrently and easily. Clients can upload photos of their IDs that are then biometrically checked against a selfie. Reports are accessible in a few minutes. An example is virtual immediate onboarding, and for many businesses, a faster realization of profit.


When providing a digital onboarding experience, the consumer process is perfectly smooth together with the other KYC regulations, so where several measures were previously needed, the new ID system eliminates those extra steps. It encourages the client to use the platform of their choice.


The modern biometric design emphasizes the elimination of identity theft and is the safest alternative available. Biometric data is challenging to reproduce, and its whole nature renders it impossible to override. It directly opposes the ID files that are easily copied.


Keystroke mistakes hinder the onboarding phase and lead to many consumers getting denied. ID innovation decreases these inconsistencies and enables identity verification of consumers to be processed directly.

In the search, once an account is opened, companies implement procedures to prevent fraudulent transactions. Sadly, such systems often require valid clients to go through a long process with more obstacles and waste valuable time. Keep in mind, most dealings with your company are not planned fraud — legitimate consumers do it. Therefore, although identity verification and deterrence of theft are essential, the experience of the consumer is also necessary.

Although seeking the best compromise between these factors may seem out of control for plenty of businesses, the great news is that with the correct tools in place, there will be no need to compromise one for another. With a structured Data Zoo authentication procedure, you can offer excellent customer satisfaction and prevent fraud simultaneously.

The optimal solution is one that uses several intelligent levels of identification features to test various identity attributes and provides the ability to move to some other method of authentication when the time is right. By conducting all this groundwork behind the scenes, companies will easily green-light genuine consumers without hassle.

Businesses cannot afford to disregard fraud prevention because they care about product recognition and user experience. Having the best strategies and approaches in a position that also allows seamless interaction would bring the business on top in terms of brand differentiation, which every company is aiming for, now in 2020, and onwards.

Uncategorized https://www.kunnpa.com/blog/how-identity-verification-improves-customer-experience/ https://www.kunnpa.com/blog/how-identity-verification-improves-customer-experience/ Editor Fri, 31 Jan 2020 06:30:00 -0500
5 Employee Engagement Ideas to Apply In Your Company

By now, the top management of most companies has already accepted the fact that employee engagement can provide a lot of benefits to the operation of the business. They should invest in keeping their workforce happy and content with their job.

This practice will help the company keep its best talents. It will also allow them to attract more highly productive professionals to be part of the team. According to experts from Redii, companies should be responsible for lessening the levels of stress that their employees feel due to work. 

If you run your own company and have no idea how to start strengthening your employee engagement practices, here are several smart tips that you can apply in your business. 

Encourage Your Team to Practice Transparency and Collaboration

More companies now allow their employees to work remotely and expand their operations all over the world. But in spite of the physical distance, you can still improve your employee engagement by making them feel connected. You need to reinforce transparency and teamwork, even if they are not working in the same place. You could use tools that keep track of your team’s collaborative efforts and commend them as a group if they managed to have a productive collaboration for the team.    

Develop A Health And Wellness Program

Experts like Redii also suggest that all companies exert an effort to make sure that all the members of the team are physically and mentally healthy. A recent study claimed that companies practising health and wellness programs could see a lot of positive health behaviors compared to those that do not have these types of programs at work. Another study revealed that incorporating health and wellness programs can significantly decrease the risks of chronic diseases acquired by the employees. As a result, it will also lessen the company’s health care costs. 

Support Your Employees’ Work-Life Balance 

There are times when the tasks at work eat up a considerable chunk of your employees’ time. It could harm their daily life and can put them at risk for stress-related illnesses. To avoid this, you can allow them to have the freedom to have a flexible work schedule or let them occasionally work at home. It will enable them to enjoy their life and spend more time with their loved ones without neglecting their job. 

Invite Motivational Speakers at Work

To break the monotony that your employees regularly experience at the office, you can bring in a motivational speaker to talk during one of your team building sessions. It will let your employees learn new skills or acquire new knowledge that they can apply in life. You may also invite guest speakers to teach them several activities that could unleash their creativity outside of work. 

Have Fun at Work

Once in a while, you can cut your operating hours to let your employees have fun as a group. You can conduct activities like scavenger hunts, play outdoor sports, or take them to a facility where they can practice their analytical and physical skills like escape rooms. These social activities will provide a much-needed break for your employees. It will also serve as their reward for all their contributions to your company. 

More importantly, always remember to praise your employees for every contribution that they give to your operations. Praise them for every good work. According to the experts from Redii, the simple act of thanking them or commending them for their contributions can make a difference in their self-esteem. It will encourage them to continue doing a good job and inspire them to have a positive outlook in their professional life. By doing all these tips, you can increase the retention rate in your company. 

Uncategorized https://www.kunnpa.com/blog/5-employee-engagement-ideas-to-apply-in-your-company/ https://www.kunnpa.com/blog/5-employee-engagement-ideas-to-apply-in-your-company/ Editor Thu, 30 Jan 2020 07:55:14 -0500
Thinking of Becoming A Massage Therapist? Read This First.

The decision to become a massage therapist is a smart, virtuous one. You would be a healer of minds, bodies and spirits. As increased public desires for wellness push demand for massage to record numbers, the career is also potentially lucrative if you can endure critical realities.

1. Respect must be earned.

Massage's abilities to ease chronic pain, release toxins and uplift spirits have earned masseuses the respect of doctors in some cultures.

This recognition led to higher standards and opportunities for professionally certified massage therapists. The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) is the gold standard to separate amateurs from trustworthy, knowledgeable therapists. You earn that standard when you pass 1000 hours of coursework and a board-certified exam.

To protect you and your clients, you must also invest in CPR training and insurance with a provider such as Massage Magazine Insurance Plus. If clients have medical conditions massage affects or strain themselves getting onto your table, these bonuses will cover you. You will also renew your license every two years for proof your professional status is current.

2. Massage is a physically demanding job.

People feel relaxed just thinking about a massage. However for the therapist, massage is work. You also may hit several locations every day, all while carrying your massage table and supplies along.

Your hands, wrists and forearms will take a beating after several hours of rubbing, kneading and stretching bodies. You will have a soothing ambiance and pliable customers, but the work is still rigorous. Many massage therapists have their own therapists just to ease the aches from the job.

3. You will likely have to run a business or open one.

Your massage work transforms people's days and perhaps lives, but that work is not all social and emotional. You have to keep customers and profits coming.

If you fly solo, you could come to a frustrating point where tasks take more time than your clients:

  • Accounting and taxes
  • Supplies and orders (oils, lotions, towels, tables, mats, etc...)
  • Contacting and rescheduling clients
  • Social media, a website, booking apps and email marketing

Working for someone reduces these tedious, time-consuming necessities. Employment makes it hard to maintain flexibility, but could be best if you are not the CEO type.

4. You might move around a lot.

40 hours a week at a spa or other venue is often not an option due to the physical demands most massage therapists burnout under. But you have to be highly organized and willing to hustle to stay on you own. The daily grind might send you to a variety of places, including nice vacations.

Some settings massage therapists work in are:

  • Gyms and fitness centers
  • Yoga and wellness retreats
  • Cruise ships, hotels and resorts
  • Spas and salons
  • Senior centers and retirement communities
  • Nursing homes and rehabilitation centers

5. You will keep building knowledge.

Your initial massage therapy education grounds you in anatomical and physiological connections that never change. You also gain important clinical knowledge about inflammation, toxins and disease.

But modalities and innovations will always evolve. Your interests will also grow. You must always budget time and money for trade publications, continuing education courses and conferences to keep up with the competition.

The satisfaction of helping people can overcome the challenges massage therapists face. If you are passionate about making a difference in this valuable role, go for your certification now and work out the kinks later.

Uncategorized https://www.kunnpa.com/blog/thinking-of-becoming-a-massage-therapist-read-this-first/ https://www.kunnpa.com/blog/thinking-of-becoming-a-massage-therapist-read-this-first/ Editor Thu, 30 Jan 2020 07:50:58 -0500
Double Down On Transparency And Credibility For Your Blog Never has it been a better time to be an online business. According to Business.com 87% of shoppers today use ecommerce reviews to decide whether to buy, and 77% of those shoppers buy online.

While it is easy to get online and have customers buying your products and/or services from all over the world a new issue has arisen.


Because you lose the face to face interaction with most customers you need to find other ways to reassure a potential customer that you are legit and looking to help them with their buying decision.

In this article we will share several ways you can build credibility and make your online website more transparent.

Share both wins and losses

People become suspicious if you only share the best things about your online business. It looks disingenuous if you purposefully hide things.

An example is a blog post that shares what you learned from a marketing campaign. This shows behind the scenes and is helpful to those who are trying to learn. It also shows potential customers that you are marketing to them and paying money for their attention.

Publish all testimonials

Don’t hide testimonials. If someone leaves negative feedback about your blog/website/business etc. embrace it. Be sure to respond to them and acknowledge the feedback. But hiding it does more damage than good.

Especially if you are in a business like real estate websites where a buying/selling decision is a really big deal for a family. Make sure to address any issues others had and show you are transparent, honest, and willing to help.

Share non-business information

Your customers want to connect with you. If you are part of organizations or groups that help the community or other businesses then share that with potential customers.

If you business is looking to make a greater impact from what you sell...share that as well. People love to do business with companies that have a mission bigger than themselves.

If this doesn’t apply to you, don’t sweat it. But think about how to connect with your customer on more than a transactional level. The key is finding what they care about or are going to do with your product or service and tell them you are committed to helping them make that impact.

Be local

For some businesses online they want to appear bigger than they really are. They are afraid if they publish where their headquarters are from a small city that people will write them off. But this couldn’t be further from the truth.

Telling potential customers you are local to an area, care about the area, and are a small business looking to make an impact speaks volumes and makes people want to do business with you.

Publish local groups you are apart of or other businesses you like to support. Customers are always looking to connect to something and businesses are a great way to do that.

Optimize your about us page

Your about us page is one of the most valuable pages on your website. Customers want to see who is behind a website and what they stand for. Here are a few good ideas for what to put on the page.

  1. Picture of the owner & team members
  2. Where you are located
  3. Your mission statement
  4. Your core values
  5. What charities or organizations you contribute to
  6. What your yearly goal is
  7. How customers can become more involved with your business
  8. Your social media links
  9. An easy way to reach your customer support team

Wrapping It Up

There are more ways to build credibility on your website. But hopefully this article gets you thinking about it in a way that encourages you to embrace transparency and not shy away from the uncomfortableness of negative reviews, or sharing who is behind the website.

As online shopping and research consumes more of the economy, it'll be more important than ever to have a strong brand presence online and that can only come from being honest and credible with customers.

Uncategorized https://www.kunnpa.com/blog/double-down-on-transparency-and-credibility-for-your-blog/ https://www.kunnpa.com/blog/double-down-on-transparency-and-credibility-for-your-blog/ Editor Wed, 22 Jan 2020 22:26:30 -0500
Bringing Clients to Your Home Office? Don't Forget to do This

A home-based business is one of the oldest concepts in commerce. Famous entrepreneurs like Steve Jobs got their start in the garage or basement on the way to billion-dollar enterprises.

There is no doubt that one of the best strategies for building your business is to start it at home. You can reduce overhead, improve your availability, and still maintain a good work-family balance. In fact, many businesses continue to operate from the owner's home even after they have grown to be very large.

Of course, this arrangement carries some extra requirements when the business involves clients coming to your home. If you fail to manage those visits properly, you could end up with a lot of problems. Here are four things you must be sure to do when you'll be bringing clients to your home office.

Create a Professional Environment

Sometimes the line between home and office gets blurred. Toys are scattered among files, the laptop is playing cartoons, and a sleepy toddler is on the couch. It is important that the office is an office and the home is a home.

Delineating those spaces will make you more productive even when clients aren't around, and it will make you look much more qualified, professional, and focused when your customers do come to visit.

Maintain Absolute Cleanliness

Nothing turns off a client faster than a dirty or unsanitary office. Most home businesses do a good job with routine household cleaning because the space doubles as the home.

However, the little things that we often ignore at home are much more problematic when encountered by a client. A few ants or spiders are easy to overlook sometimes, so it is vital that you let Turner Pest exterminators provide regular treatment of the home.

Make Sure the Space is Safe

Once again, we can get a little lax on this sometimes. The settled sidewalk, wobbly handrail, or cluttered foyer often escape our attention in the daily routine of the home, but they are a serious safety hazard for visitors who aren't accustomed to your home's little quirks.

Everyday hazards like these must be addressed for our liability insurance to remain in force, but even if there's never a claim, it's just good business to have your home office in a safe, well-maintained condition. Every time a client is scheduled to come by, perform a quick review of things to make sure that everything is ready to go.

Choose the Right Room

Selecting and designing your home office may be harder than you expect. You may consider an unused bedroom, a leftover space in the basement, or an "outgrown" kids' room for your office. However, none of those locations is ideal for meeting with clients, especially since there is probably quite a bit of clutter in the office.

The better solution is to make a temporary expansion of your office and convert a living room into a conference room. A comfortable sofa and coffee table are much more conducive to customer interaction than a crowded desk or cluttered dining room table. Taking the conversation to an organized, casual room is an ideal technique for meeting with clients in the home office.

A home office is a great solution for striking the right mix of work time and family time. It eliminates the expense and hassle associated with operating an off-site business while still giving you enough space to perform important business functions.

When those functions include visits from clientele, you need to be prepared for their arrival. A well-organized, clean, safe, and professional home office will present a better image for you and your business, giving you the best possible shot at a positive client interaction.

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Top 7 US Cities for Entrepreneurs to Move to in 2020

Do you have a startup idea that you are ready to see realized, but feel that you are not living in the right geographic area? Everyone knows that Silicon Valley has become overpopulated and overpriced. Now, the successful trend is to move across the country to a location where your entrepreneurial dreams can come true for any business idea. You want a location that is affordable and startup friendly.

Here is a list of the top seven U.S. cities for entrepreneurs to move to in 2020.

1) Minneapolis, Minnesota

The Twin Cities of Minneapolis and St. Paul have a highly-educated population that will be an asset to your business. The cost of living is low, considering that the Twin Cities offers a lot of big city amenities and a healthy quality of life. Business happens here. This is the home turf of Target, Best Buy, General Mills, Cargill and Medronix. If the cold weather is detering you, know that both cities offer skyways and heated parking, so you rarely have to go outside in January, unless you decide to partake of the mirage of winter sports that keeps the locals so healthy.

2) Boulder, Colorado

Boulder has long been a favorite place to settle in, with the beauty of the Rockies, sunny days and the open atmosphere for new businesses. Boulder’s craft beer and foodie scene is as legendary as the beautiful landscape. This is an affordable place for startups to find talent and create a unique brand. This is a great location that will help businesses take root and succeed in an atmosphere of prosperity.

3) Columbus, Ohio

Columbus has one of the most robust startup and entrepreneurial environments in America. A lot of successful businesses started in Columbus and the local attitude is to help grow more. There is a large pool of talented work, as many Ohio State graduates that want to make Columbus their forever home. The cost to live here is half of the Bay Area and New York City.

4) Omaha, Nebraska

Home of Warren Buffet, Omaha and nearby Lincoln, Nebraska is nicknamed the Silicon Prairie, and for good reason. They offer a few accelerators and nearly a dozen co-ops. They have a lot of young, educated talent fresh out of college. They have a low cost of living. Best of all, there may be a few investors ready to listen to your new business idea.

5) Atlanta, Georgia

Now considered one of the top five tech cities in America, Atlanta can boast nearly a billion dollars in startup and business funding in the past decade. Plus, the thriving television and movie scene in this Georgia city is an ideal place to contact cross country movers in Atlanta. Georgia Tech is educating bright, young talent and has easy access as it is Delta's hub.

6) Austin, Texas

Austin continues to be the mecca of innovation with the annual SXSW festival. The local food and music scene is a good reason to visit, but the startup and tech scene is why you will want to grow your business here. Affordable and friendly, Austin is worth moving across the country and fulfilling your entrepreneurial dreams.

7) Ann Arbor, Michigan

Ann Arbor is reinventing itself as the place for young entrepreneurs and new startups want to thrive. Incredibly affordable, this is the place where entrepreneurs can find talent from Michigan State and let their dollars stretch further. Those businesses that may lean on the creative or quirky side may find Ann Arbor most charming. There is a thriving arts scene that could enhance the creativity of your product and your branding.

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Tips to Help You Save Time during Job Search The whole process of identifying, selecting, and choosing your preferred field is confusing and time-consuming. Adding up to those are the hectic duties like filling up forms, preparing for tests and interviews, scheduling interviews, keeping a check on replies, and others. Here are a few stunts you can put up to have a smooth sail during the job search.

Take breaks

Job searches can be very hectic and take a toll on you. However, make sure you cut yourself some slack and give enough time for refreshments and hobbies to prevent malfunction on your side. Try to optimize your energy when necessary, but also take enough breaks to eat, squeeze in some activities, and have enough rest. You need to refuel yourself and your system for the upcoming tedious job hunting. 

Have a game-plan

Applying everywhere and not researching enough will do no good. Try to figure out what plans you have, organize them according to your preferences, and systematically arrange what suits you more. Put your efforts to figure out which sector meets your parameters and achieve your ultimate goal, to get hired.


It is challenging to delegate the work related to your job search to others, but when a lone wolf dies, the pack survives. So trust the people who care about you and work together. You might not be able to get sources, or present your CV in the best manner or maybe choose which company or sector to apply to. However, your friends might be good at it, so take their help and get the job done; get the job.

Human Resource Managers

Technology, capital, natural resources, and history aren’t enough to bring prosperity to a nation. It’s the people. The human resource, in this century, has become one of the essential parameters for growth. The HR Managers handle the workforce, recruitments, references, and staff-related issues. Having rapport with a few HRMs will help get you offers in various Tech Jobs in Texas, and you are definitely going to love the work experience.

Let your phone out-smart you

There is literally nothing that our phones can’t do today. With the introduction of artificial intelligence, it knows our habits and preferences and is a friend in need. Why not use that judiciously to keep notes, prepare time-tables, schedule, and remind meetings and use applications that help tremendously during job hunting. Moreover, hi-tech modern interviews and meetings often happen through video calls, and you don’t even need to reach somewhere and sit uncomfortably in front of interviewers. Online video conferences and chat-boxes are being vehemently used by interviewers and interviewees worldwide.

Schedule and Prioritize

Often when you are applying for multiple jobs, you have to juggle between companies and dates. It is also likely that you have numerous interviews on the same day. Two ways to deal with that is either schedule interviews in a manner to have ample amount of time for both, or make a choice and prioritize something promising like Tech Jobs in Texas over the others and give your 100% to get hired there.

Becoming financially sound is the basics of adult life. You have to make decisions and choices and stand up to them. Take the help of these pointers to make sure you have some tricks to make job searches more manageable for yourself.

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To Smile, Or Not To Smile? That Is the Question! In the past, headshots were only used in the entertainment and modeling industry by celebrities, movie stars, singers, and models to promote and portray themselves. But a headshot is now also being commonly used by the corporate and business world to represent their brand for marketing.

A business headshot merges branding between the company and people who are working for them. It gives the business a personal touch and sends a message to their clients that they are professional.

For a successful headshot, one must not only hire a top-notch Business Headshot Photographer Frisco tx like Kelly Williams Photography but also prepare for the actual pose. A great Business Headshot Photographer Frisco tx will do wonders for the photo by capturing the best version and moment. But half of the work is required from the other person.

Since the face is being used as a brand image, it is important to present oneself in a way that creates an impression for the brand.   

One of the most popular questions that people ask is whether they should smile or not in their photos. It’s a simple question, and yet it requires careful evaluation. The way a person presents themselves for the headshot depends on several factors – the message, medium, and audience.

What Message Do People Wish to Get Across?

One needs to consider the message that they want people to think when they see the photo. The message needs to align with the purpose of the brand or the type of profession. A study conducted by JDP shows that professionals in the HR and recruiting field have a full, toothy smile. This is understandable since they need to look approachable. Meanwhile, a business headshot for a law firm would require the photos to look professional. This means that the person in the photo must look serious, wear a suit, and have a plain background.

Where Will the Photo be Posted?

The medium where the photo is going to be posted is also another factor that must be considered. Is it going to be posted on the company’s website? Is it for a LinkedIn account? Or will it be used for a column in a magazine that features the company’s support for a caring cause? The mood projected in the photo must also fit with the medium; otherwise, it may not attract the right type of people.

Who is the Audience?

Is the company trying to target and get across a fun and adventurous community? If that is the case, then the audience might expect a cheerful demeanor on the business headshot. Maybe the company is aiming for clients who are also serious.

Whatever demeanor a person chooses for their business headshot, they need to make sure that it matches with the audience, medium, and message they are trying to convey. It may be a safe and good idea to try getting both a smiling and non-smiling photo. This way, a person will always have a business headshot ready irrespective of the setting.     

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Reasons to Hire an Electrician Sydney A chance to fix minor structural problems at home may seem like a very tempting offer to most of you. The possibility of saving some money simply adds on to the urge to try fixing these problems with your own limited knowledge. However, it is true that there are some tasks that are best left in the hands of a professional. They not just have the necessary expertise to deal with any electrical, plumbing or other issues with your house, they have the proper tools to complete such jobs properly and fast. Add to that the fact that trying to do such jobs on your own may also prove to be too dangerous for you and your entire family.

Some Important Reasons to Hire an Electrician

There are several reasons for you to hire a professional electrician to deal with any electrical problems at home. Some vital and common reasons have been discussed below.

  • Safety: It is needless to say that working with electricity or any electrical appliance or equipment can prove to be rather dangerous if you do not practice proper caution and expertise. It is not possible for everyone to know how to fix an electrical short circuit. This is why it is always suggested to hire a professional to deal with such matters on your behalf.
  • Safety In The Future: If you do any electrical job recklessly, it may prove to be dangerous in the long run. It will not just endanger your entire house, but also your entire family. It may result in electrical fires or electric shocks.
  • Jobs Done the Right Way: When it comes to electrical jobs, it is always better to get it done the right way in the first instance itself. This is only possible if you hire someone who actually knows the job properly. If you hire a novice for the job or decide to do it on your own, you will simply end up wasting your hard-earned money and time.
  • Saves Your Own Money: If you decide to do an electrical project on your own, you may end up doing plenty of mistakes. These errors can cost your dearly. You may end up paying more for the losses than you would have paid for a professional electrician. Thus, hiring a professional will help you save your money.
  • Avoid Trying to Understand Something That Is Beyond Your Control: When you look at the wiring of your house, you will find it pretty simple. However, the truth is that it is connected to a much complex interdependent network of wires. This can often prove to make an electrical project too difficult than it appears. You will find yourself entering various other circuits and systems that you had never even imagined existed. This may end up increasing your problem and the overall cost of repairing it.

It may take some time to find a good electrician Sydney to help you. However, once you do manage to find one, you can hire him every time you need his help.

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FIND THE PERFECT OFFICE SPACE FOR RENT PHILADELPHIA Are you a business owner looking to relocate your office but can’t seem to find a good enough place? Office spaces should be able to represent your business enterprise and should be easily accessible to the clients, investors, and your employees. Depending on the type of business, you should be able to determine the location in which the office space is situated.

There are various benefits to getting an office space for rent Philadelphia such as:

  • There are fewer responsibilities that you’re required to take care of, thus making it easy for you to focus on your organization's growth.
  • You get to largely invest in various projects that will enable you to get various opportunities and increase your business sales. You should get an office space that will make sure you get to promote your products and services more efficiently.
  • The tax paperwork is minimized as you do not have to fill in so many forms as compared to when you decide to buy an office space property.
  • You get to interact with other business opportunities that are held in the same office location. This enables you to be able to network and create connections that can uplift your organization.
  • Some of the prominent locations do not have office spaces for sale, thus you’re able to get the opportunity to reach out to the target clients that are in the location.

There are various factors that you should consider while you’re choosing the right office space to rent. This makes certain that you, your staff, the investors, and your target clients are comfortable in every aspect of the business. Some of the factors include:

  • Finding the right space that will be able to accommodate your office layout. The office space should be able to hold staff training programs and departmental meetings.
  • You should consider the option of office sharing as this makes sure that you’re able to focus on team building among colleagues as they get to socially interact with each other while they are the office.
  • The building should have a great ventilation system, great lighting, security should be observed for everyone and all the properties, and the building exterior and interior should be in good condition.

At Office Finder, you would be able to receive guidance when considering getting an office space for rent Philadelphia. You should think about the number of people that the office space would be able to accommodate. The size of the company is also a determinant as the office space should be able to provide room for you to expand your business venture without making space feel overcrowded. The services of the Office Finder make sure your company can able to find space that is located at a strategic location and put out relevant terms and conditions for you to pay rent. You’re able to get conditions that are can be beneficial for you while paying rent, by working as per your budget. Getting office space for rent can be an easy task for you and it will definitely help your business in the long run.

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8 Tips For Hiring The Best Staff Member When building a business, it is vital to surround yourself with the right people. In fact, key people in your organization can make or break your business. Hiring and screening people is a tough process and one that must be done with care, forethought, and vision for the future. The wrong people hired and placed into the wrong positions can cost you valuable time, money, and resources as you seek to correct their mistakes and strengthen areas of weakness that they bring to your organization. 

Conversely, hiring the right employee pays for itself in dividends. A valuable employee adds something to your work climate, bringing in a positive attitude, a good work ethic, and an investment in the future you are building together. They know that the smallest successes compound themselves as no action is too small to make a significant difference in the health and success of your organization. 

So how can you make sure that you are hiring the right employees? Sifting through those piles of resumes and making callbacks might bring you some luck, but there are more definitive steps that you can take to ensure that you match your job duties with people that are seeking to fulfill those duties with integrity. Here are some steps that you can take to make sure you are finding those "gems": 

  1. Define the job role that you are hiring for

Knowing what a particular job entails in your organization---its duties, responsibilities, and expectations---will help you to accurately assess whether a candidate is qualified for the position or not. You will not only be able to assess an applicant's skills more efficiently, but you will be able to recruit the type of person that you truly want to fill that role in your organization. 

  1. Plan your recruiting strategy

Make sure that everyone who is currently in your organization is on the same page when it comes to recruiting new talent. Set up planning meetings, conduct interviews in small groups, and have discussions about who would best fit the roles you are trying to fill. 

  1. Use a hiring checklist

The checklists you use will allow you to build an efficient hiring system. A checklist will enable you to keep your hiring process on track and execute job fulfillment from beginning to end. 

  1. Recruit the right candidates

You can develop relationships with would-be candidates long before the hiring process even begins. Define what the ideal candidate would look like, and then make a list of the qualities you want that employee to embody in order to shape your recruiting process. Whether you are looking for one employee or an entire pool of talent, knowing what to look for will ensure that you can spot the right employee. 

  1. Review credentials and applications thoroughly

Reviewing resumes, cover letters, and letters of reference is hard work. One way to ensure that you find the right people lies in the creation of a comprehensive job description. Make a list of the most desired characteristics you need in that employee, and look for clues in job applications that the people applying have given you. Hiring people who possess your desired characteristics, and you will be adding to your organization in a productive way. 

  1. Prescreen your candidates

You don't have a lot of time to waste on nonproductive communication and interview formalities; it's time to cut down your candidate list and choose from the best. The prescreening process will save you both time and money while finding the right people for your organization. When prescreening, ask candidates about their expectations for fulfilling your job role as well as salary, benefits, and other logistics. The more you can get out of the way before the actual interview, the more efficiently you can weed through undesirable candidates and find the right matches for your organization. You may want to use pre-employment assessments like those at Berke.

  1. Ask the right questions

A job interview is a very important factor in the hiring process. It is a key tool in helping you and your valued employees find the next great hire. Asking the right questions will magnify the power of the job interview and both employer and potential employee to determine if the two of you are an appropriate fit. 

  1. Check backgrounds and references

A critical step in finding the right employee is the performance of a background check. You need to verify whether a potential employee has the necessary qualifications, skills, and associations to become a valued member of your community. Background checks must include criminal history, professional and work references, and degrees earned. In addition, letters of reference must be validated as a demonstration of integrity and trustworthiness by a potential employee. Moving forward with an individual in your organization should feel like a burden lifted, not a burden taken on. The right person will check out in every single way. 

Hiring the right people is critical to the longevity and success of your business. With trustworthy employees at your side, you share the burden of responsibility as you create a vision for the future that excites you all to move forward together. Best of luck to you in all of your business endeavors!

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How to Handle Cash Flow Problems in Your SMB If you are a small or medium-sized business owner, you’ve likely worried about cash flow at some point throughout the life of your business. Whether you run a brick-and-mortar clothing shop or you sell world-class software online, cash flow is a problem that plagues all businesses at some point or another. And there’s no shame in reaching out for help when you need it.

Running your business is important and ensuring that you have the runway to continue to operate at full capacity means that you can continue to service clients, create new opportunities for revenue, and maintain trust with your existing clients. Here is how you can handle cash flow problems in your SMB without skipping a beat.

Plan for it.

If you run a business these days, there’s really no excuse for not having a rainy-day fund. Everyone knows that the economy is unstable, albeit in steady recovery. Everyone knows that businesses have dry seasons and spells of unexpected delays in payments. And everyone knows that at any time, your customers could just up and walk away. So if we all know this, then why do we not plan for it.

A good rule of thumb is to take a small percentage of your revenue and tuck it away. This rainy-day fund is not just something your mother used to talk to you about for everyday life, but it’s also applicable in business. Having just a few thousand dollars can mean the difference between making payroll for your employees and not making payroll. It can mean being able to pay suppliers and being charged fines for late payments.

So, skim some money off your revenue starting now and put it away for when times are tough. Because times get tough when you run a business.

Have a backup plan.

Even a rainy-day fund might not be what you need if you run into some cash flow problems that last a long time. If you run a seasonal business that isn’t producing like previous years, you might find yourself trying to come up with cash quickly in order to carry on. You might do some research ahead of time so that you have some ready-made options available to you if you encounter a longer-than-expected drought of funds.

A merchant cash advance is a great option for small and medium-sized businesses looking for cash to hold you over until revenue starts to roll in again. What is a MCA you might ask? It’s money that can be made available to you through your digital merchant account provider in the event of a cash flow problem.

Unlike a loan, you don’t have to go through a lengthy application process, and besides a nominal fee, it’s cheaper than a high-interest bank loan as well. The money is directly deposited into your bank account when it is approved, and the merchant provider simply takes a percentage off every credit or debit card transaction until the advance is paid back. It’s a stress-free way for business owners to keep operating without having to go to the bank to take out a hefty loan.

Collect Receivables

Nearly every business does some work on credit, which means that you might be waiting for payments from some of your clients or customers. Depending on the industry you work in and how you invoice sales, you might be waiting months for some of your payments.

If clients owe you money and you are starting to feel the purse strings tighten, get on the phone and start looking for that money. It’s not the most graceful way to fix your cash flow problem, but it’s perfectly acceptable to ask for money that is owed to you and your company.

This is often a problem for consultants and freelancers who don’t have the stability of a big company behind them to collect accounts receivables. But if another company or client owes you money, it’s fine to collect. It’s also a good lesson in how you run your business.

There’s no need to allow someone 30 days to pay a bill when they can pay it in 7. Ask for prompt payments, schedule the way you collect money and deposit it, and stick to it. Small changes to how you send invoices, process payments, and collect funds that are owed can make a big difference to your cash flow problems. Don’t allow it to continue. For the most part, you can judge with pretty good accuracy when the slow times will come, and how much you might need to carry on in the event of a cash flow problem.

Be prepared and you won’t be left having to call friends and family to ask for money. For most small and medium-sized business owners, having to let others know that they are coming up short is worse than having to shut down entirely. It’s hard for people to talk about money, but if you believe in what you are doing and you have exhausted all of your other options, do what you have to do.

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Five Business Ideas You Should Revisit If you are on the hunt for a great business idea, it’s likely that you’ve come across some not-so-ideal business opportunities. That’s not to say that those ideas are any better or worse than other ideas, but that for one reason or another, you felt that they weren’t right for you. It happens.

Sometimes aspiring business owners don’t start out with an idea and have to sift through many options to come to a final decision. In spending so much time in the weeds, really great opportunities can look less than ideal. They get lost in the details. If you’ve already glazed over these five ideas once and feel like they aren’t for you, we’re here to tell you they are worth a second look.


Sure, it seems complicated and requires a lot of startup capital, but with the right business partners, product, and patience, you can earn a lot of money for your efforts. Whether you decide to help broker cryptocurrency, support other creators of cryptocurrency, or dabble in support services that surround the industry, there are plenty of opportunities in this fast-paced and often controversial industry. There’s money to be made and if you can get comfortable with learning as you go and can weather the storms, it might be worth revisiting.


The cannabis industry is growing at rapid rates right now, but you might be on the other side of the argument when it comes to legalization and public use. Regardless of how you personally feel about cannabis, if you are a savvy businessperson, then you know there’s no denying how lucrative this industry really is right now.

Will it last? Only time will tell, but you can certainly make a living; whether it be in support arenas, the cannabis accessories market, or helping with dispensary marketing.

Animals and Pets

At first glance, you might think there’s no money in pet care, grooming, dog walking, or selling pet food and accessories, but the pet industry, particularly the dog care industry is exploding. With more information coming to light regarding the quality of food and treats, there’s never been a better time to launch into business to make a difference in the lives of millions of animals around the world. Manufacturing might seem like a lot of work, but once you are up and running, this stuff pays for itself.


Do you wear glasses? If you do, you know how overpriced these things really are. If you are looking to start a business with a high mark-up, consider the eyewear industry. There is money to be made, lives to change, and working in fashion is a lot of fun. You get to influence trends, help people make decisions about what they will look like, and determine how much money you want to make. Eyewear experts basically write their own ticket. More and more companies are working to reduce the cost of wearing glasses, but there’s still plenty of profit to be made.

Real Estate

A lot of real estate agents start out struggling because you need to finance a lot of the upfront costs yourself, but really, how is that any different than starting any other business? Real estate is one of those industries that people love to weigh in on and have an opinion about. People think that because they have bought a home and live in it that they know a thing or two about “the market.”

But it takes real skill and interest to build a business in the real estate market. Whether you want to sell real estate, develop it, rent it, or tear it down and make parking lots, this industry isn’t going anywhere. Sure, there are dips in the economy that impact the sale of real estate, but at the end of the day, if you can manage the risks, it’s a great industry to give a second look to. After all, people need homes to live in.

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Artificial Intelligence and the New Sales Process Gone are the days when the prospecting of CRM systems and cold calling existing customers to upsell them were the primary sales tactics used to hit revenue targets. Artificial intelligence algorithms have revolutionized the entire process of lead generation. "I think the future of Lead Generation is in using sales automation to identify qualified and interested leads better," says Scott Smith, the CEO and President of Launch Leads. "Initial lead prospecting typically involves a simple script focused on achieving a basic goal, such as scheduling an appointment. These aspects make the process of initiating an AI system and teaching it your prospecting model fairly straightforward." But how do the various parts of sales automation help improve your sales results?

Artificial Intelligence

Negotiating pricing during a sale with both existing and potential clients is always a slippery slope. Sales reps can often feel pressured to offer significant discounts to ensure that a potential client doesn't pursue a better price elsewhere. Artificial intelligence, however, minimizes this pressure. AI sales automation enables a vendor to access data such as the annual revenue of a prospect's company as well as what quarter of the year they're most likely to spend — knowing what a client's size of purchases, as well as the amount they paid for them, gives sales teams greater leverage over their competitors.

AI has also become a tool for Lead Prospecting and Lead Scoring that goes well beyond the typical data found in sales software. Artificial intelligence can process significantly more information on a client than a person, including details such as their social media posts and content preferences. Inclusion of this information takes lead scoring to a whole new level.

The advantages of using AI doesn't stop with members of a sales team. One of the most complex challenges for a manager is determining of what their sales team has achieved, where clients are in the pipeline, and lead nurturing on at risk accounts.  Where this process involves retrieving and analyzing detailed data from the CRM, AI can help improve the processing of this information. Through AI's insights into a representative’s quality of work, client data, and anticipated incoming revenue, management is able to better focus their efforts, and improve its performance.

Machine Learning

Machine learning is a form of data analysis that surpasses any prior form of sales and market research. An offshoot of AI, Machine learning enables a company to extract details about a potential buyer's past purchases from other businesses, including how much they spent. This process can provide valuable insights into possible future investments a prospect may consider. Recent research closely links access to Machine Learning technology to a sales team's long-term success. Data from Gardner shows that by 2020, 30% of B2B companies will use Machine Learning to facilitate sales


Identifying leads is how sales reps and account executives once spent the better part of an average day, even after quality, online CRM programs were in use. Millions of dollars go down the drain when sales processes are slow and involve hours of labor that Artificial Intelligence tools perform at a higher speed and with faster results. Sales automation platforms can help:

  • handle tasks that a single human being would take hours or longer to complete while yielding more meaningful results.
  • frees reps from their desks; it allows them to get out in the field for face to face meetings with clients.
  • improve your sales team's ability to arrange these meetings.
  • liberate account execs from the small but constant daily tasks that range from data entry to spreadsheet creation.

When sales reps are relieved of the responsibilities that artificial intelligence solutions are designed to deploy better, companies reap longer lasting and more profitable results from the talent they have on board.

More than Maximized Effectiveness

Data has never been more plentiful but using it to leads towards profit is proving to be more effectively handled by Artificial Intelligence than human beings. AI doesn't just maximize the effectiveness of a company's sales process. It can enable symbiotic efforts such as sales and marketing to coordinate better, and since they're both fingers of the same hand, their increased ability to integrate their separate functions into a single successful outcome is that much more possible.

About the Author

Richard Overmyer is a copywriter for Launch Leads. Richard spends time finding ways of improving customer and brand relationships throughout the entire lifetime of a product. He helps develop strategies that businesses can implement immediately for real-time results. In his spare time, he enjoys skiing, hiking, and pretty much anything that gets him active in the mountains.

Uncategorized https://www.kunnpa.com/blog/artificial-intelligence-and-the-new-sales-process/ https://www.kunnpa.com/blog/artificial-intelligence-and-the-new-sales-process/ Editor Wed, 19 Jun 2019 22:45:16 -0400
Why Businesses Should Consider Email Validators Have you taken care of your email list? Even though the majority of business owners may not have any idea about the email list hygiene, their marketing teams should.

While it seems as if nothing bad would happen if one of the email addresses is wrong, a bad email list can lead to extra expenses, ruined reputation, lost clients, and much more.

A simple email validating software can prevent your marketing team from making unfortunate mistakes and turning your campaign into an error-filled endeavor.

Why should you consider email validators? Let’s take a quick look.

1. Cutting Campaign Costs

Every time you send emails to wrong addresses, you lose money. For example, if you are expecting a 3% conversion rate from 1,000 clients you send emails to, it decreases dramatically if 10% of the addresses don’t exist.

You may be thinking you are investing your time and money into a top-notch campaign. But its efficiency decreases with each undelivered email.

According to experts at Byteplant, email validator can ensure the validity of the emails on your list, thus helping you have realistic expectations about the outcome of your campaign.

2. Maintaining a Good Reputation

Both your IP address and your domain name have a reputation. If you keep sending emails that bounce, your reputation worsens. Every time an unhappy recipient sends your email to his or her spam folder, your reputation worsens even more.

Eventually, you can get blacklisted for spamming. This could result in additional expenses, change of your email address, and many other unpleasant consequences.

Imagine having to change an email address the majority of your clients already know. It could throw your marketing campaign back considerably.

3. Improving Retention Rates

You probably know that any given business has about 60% to 70% chance of selling to an existing customer while the chances of selling to a potential one are between 5% and 20%.

Follow-up emails are highly valuable for your relationship with existing customers. They can help you lure clients back with promotions and appealing offers.

Failing to send a follow-up email often means losing the client. Are you ready to forget about a customer you’ve invested your time and money in?

You can lose the person due to such a seemingly minor problem as a typo.

4. Analyzing Your Campaign

A badly maintained email list steals highly important information from the marketing campaign analysts. You can’t have a clear picture of how well your marketing team is doing its job. Considering the amounts you are investing in the campaign, getting the wrong idea about the way it works is downright unfortunate.

In many cases, a poorly maintained email list becomes the cause of unnecessary changes in the campaign, which lead to worsened results and unnecessary expenses.

A simple piece of software, which cleans and validates your email list, can prevent a wide variety of unfortunate consequences.

5. Saving Time

The time you spend drafting a flawless marketing campaign is priceless. When you get the wrong information about the efficiency of your campaign, the time is lost.

A bad email list hygiene can result in wasted time and effort on behalf of your marketing team. The extra investments you would have to make into the campaign can be substantial.

Final Thoughts

The majority of your competitors is likely to be using email validators. If you fail to keep your email list clean, you don’t just jeopardize your reputation, lose clients, and waste money, you fall behind the competition.

Consider an email validator today to have peace of mind about your marketing campaign tomorrow.

Uncategorized https://www.kunnpa.com/blog/why-businesses-should-consider-email-validators/ https://www.kunnpa.com/blog/why-businesses-should-consider-email-validators/ Editor Wed, 12 Jun 2019 09:53:13 -0400