Small Business Guides

6 Actionable Tips for the Best Retail Store Displays

Even in today’s world, where websites have become a staple for businesses everywhere, the window displays of stores still play an important advertising role. In order to get the most out of your storefront, explore the store display ideas below.

1. Consider Your Storefront Audience

Where many ads and strategies have gone online, storefronts still remain relevant when it comes to attracting foot traffic. While they largely began as a sampling of goods that evolved into seasonal advertising, the process of designing an effective retail store display today has kept many elements of traditional design. Modernizing those elements gives you a tool that can set a theme for your store and make it stand out from its competition.

2. Make Use Of A Focal Point

Effective displays are able to communicate the most important details of a store almost instantly. You can achieve this effect by designing your display around a focal point. Size, color, shape, and even lighting can be used to create an effective focal point. Consider bright or colored lighting to make the focal point stand out.

3. Consider The Balance Of Your Store Display

Once you have a focal point to build the rest of your design around, it’s still important to consider the overall visual balance of the display. Many attractive designs can be asymmetrical, drawing the eye and making it linger on a desired piece. It’s also important not to overwhelm the display with too much at once, balancing the straightforwardness of a few key products with the exciting colors and varieties available to your design.

4. Use Space Creatively

Allowing some space between elements of your display also helps to make it more attractive. By providing each object of a retail store display some room, the purpose of the store display and what it says about the store becomes easier to understand. It can also help visually balance products and keep a retail store display from becoming too busy.

5. Make Use of Shelving

Shelving is both a simple and effective means to add more depth to a display. Slatwall paneling makes it a breeze to customize and swap out shelving in a store display, for starters. Other design tips to get the most out of shelving are simple: consider the age of a product’s target when adjusting for shelving height, place similar items together on a shelf, and consider using hooks and shelves together to create a visual variety. Many advertised items are easiest to see when they are generally between eye level and knee level.

6. Keep an Overall Theme in Mind

The more specific the theme of a store display is, the more it will stand out. Jack o’ lanterns instead of Halloween, chocolate instead of Valentine’s Day, and sandals instead of all types of footwear are all examples of a more direct and memorable theme. Since your retail store display is one of the easiest ways to personalize the image of your store and make it unique, it’s important to create an interactive image that shows customers how they can use and enjoy products.

Designing your retail display is important, it’s a direct communication with your customers about your brand. It may be a little overwhelming, or the last thing on your mind, but it should be given time and priority. With these tips handy, you can start building upon your brand with memorable and effective store display ideas.

About the Author: Hayden Beck is a freelance writer who writes for a variety of publications including RST Brands. When not working, you can find Hayden cooking, playing the piano, or spending time with family.